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Creating Breakthrough Products Through Collaborative Playav Luke Hohmann300Skickas inom 5-8 vardagar.
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Innovation Through Understandingsm
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The toughest part of innovation? Accurately predicting what customers want, need, and will pay for. Even if you ask them, they often cant explain what they want. Now, theres a breakthrough solution: Innovation Games. Drawing on his software product strategy and product management consulting experience, Luke Hohmann has created twelve games that help you uncover your customers true, hidden needs and desires.
Youll learn what each game will accomplish, why it works, and how to play it with customers. Then, Hohmann shows how to integrate the results into your product development processes, helping you focus your efforts, reduce your costs, accelerate time to market, and deliver the right solutions, right from the start.
- Learn how your customers define success
- Discover what customers dont like about your offerings
- Uncover unspoken needs and breakthrough opportunities
- Understand where your offerings fit into your customers operations
- Clarify exactly how and when customers will use your product or service
- Deliver the right new features, and make better strategy decisions
- Increase empathy for the customers experience within your organization
- Improve the effectiveness of the sales and service organizations
- Identify your most effective marketing messages and sellable features
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Fler böcker av Luke Hohmann
Praise for Beyond Software Architecture Luke Hohmann is that rare software technologist who views software development from the viewpoint of the end user. He passionately believes that one hour spent with an end user is worth many hours making sof...
Luke Hohmann is the founder and CEO of Enthiosys, Inc., a Silicon Valley-based software product strategy and management consulting firm. Luke is also the author of Beyond Software Architecture: Creating and Sustaining Winning Solutions and Journey of the Software Professional: A Sociology of Software Development. Luke graduated magna cum laude with a B.S.E. in computer engineering and an M.S.E in computer science and engineering from the University of Michigan. While at Michigan he studied cognitive psychology and organizational behavior in addition to data structures and artificial intelligence. He is a former National Junior Pairs Figure Skating Champion and American College of Sports Medicine certified aerobics instructor. A member of the PDMA, ACM, and IEEE, in his spare time he enjoys roughhousing with his four kids, his wife's cooking, and long runs in the Santa Cruz mountains (because he really does enjoy his wife's cooking).
About the Author xix
Part One: The Why and the How of Innovation Games 1
Part Two: The Games 47
Prune the Product Tree 48
Remember the Future 56
Spider Web 62
Product Box 68
Buy a Feature 76
Start Your Day 84
Show and Tell 92
Me and My Shadow 96
Give Them a Hot Tub 102
The Apprentice 106
20/20 Vision 110
Speed Boat 118
Part Three: Tools and Templates 127