Name: Innovation Games
Price: 696.00 SEK
Availability: Discontinued
Author: Luke Hohmann
ISBN: 9780321437297

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Format: Häftad (Paperback)
Språk: Engelska
Antal sidor: 192
Utgivningsdatum: 2006-09-01
Upplaga: 1
Förlag: Addison-Wesley Professional
Illustratör/Fotograf: Illustrations
Illustrationer: illustrations
Dimensioner: 228 x 203 x 10 mm
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Antal komponenter: 1
Komponenter: ,
ISBN: 9780321437297

Innovation Through Understandingsm

The toughest part of innovation? Accurately predicting what customers want, need, and will pay for. Even if you ask them, they often cant explain what they want. Now, theres a breakthrough solution: Innovation Games. Drawing on his software product strategy and product management consulting experience, Luke Hohmann has created twelve games that help you uncover your customers true, hidden needs and desires.

Youll learn what each game will accomplish, why it works, and how to play it with customers. Then, Hohmann shows how to integrate the results into your product development processes, helping you focus your efforts, reduce your costs, accelerate time to market, and deliver the right solutions, right from the start.

Learn how your customers define success
Discover what customers dont like about your offerings
Uncover unspoken needs and breakthrough opportunities
Understand where your offerings fit into your customers operations
Clarify exactly how and when customers will use your product or service
Deliver the right new features, and make better strategy decisions
Increase empathy for the customers experience within your organization
Improve the effectiveness of the sales and service organizations
Identify your most effective marketing messages and sellable features

Innovation Games will be indispensable for anyone who wants to drive more successful, customer-focused product development: product and R&D managers, CTOs and development leaders, marketers, and senior business executives alike.

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Luke Hohmann is the founder and CEO of Enthiosys, Inc., a Silicon Valley-based software product strategy and management consulting firm. Luke is also the author of Beyond Software Architecture: Creating and Sustaining Winning Solutions and Journey of the Software Professional: A Sociology of Software Development. Luke graduated magna cum laude with a B.S.E. in computer engineering and an M.S.E in computer science and engineering from the University of Michigan. While at Michigan he studied cognitive psychology and organizational behavior in addition to data structures and artificial intelligence. He is a former National Junior Pairs Figure Skating Champion and American College of Sports Medicine certified aerobics instructor. A member of the PDMA, ACM, and IEEE, in his spare time he enjoys roughhousing with his four kids, his wife's cooking, and long runs in the Santa Cruz mountains (because he really does enjoy his wife's cooking).

About the Author xix

Foreword xxi

Preface xxiii

Acknowledgments xxix

Part One: The Why and the How of Innovation Games 1

Part Two: The Games 47

Prune the Product Tree 48

Remember the Future 56

Spider Web 62

Product Box 68

Buy a Feature 76

Start Your Day 84