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Agile Product Management with Scrum: Creating Products that Customers Love
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In Agile Product Management with Scrum, leading Scrum consultant Roman Pichler uses real-world examples to demonstrate how product owners can create successful products with Scrum. He describes a broad range of agile product management practices, including making agile product discovery work, taking advantage of emergent requirements, creating the minimal marketable product, leveraging early customer feedback, and working closely with the development team.
Benefitting from Pichlers extensive experience, youll learn how Scrum product ownership differs from traditional product management and how to avoid and overcome the common challenges that Scrum product owners face.
- Understanding the product owners role: what product owners do, how they do it, and the surprising implications
- Envisioning the product: creating a compelling product vision to galvanize and guide the team and stakeholders
- Grooming the product backlog: managing the product backlog effectively even for the most complex products
- Planning the release: bringing clarity to scheduling, budgeting, and functionality decisions
- Collaborating in sprint meetings: understanding the product owners role in sprint meetings, including the dos and donts
- Transitioning into product ownership: succeeding as a product owner and establishing the role in the enterprise
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De som köpt den här boken har ofta också köpt Agile Software Requirements: Lean Requirements ... av Dean Leffingwell, Don Widrig (inbunden).Köp båda 2 för 649 kr
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Product owners have had few places to turn to for advice, despite having the hardest role on an agile project. This book rectifies that. Roman Pichlers insights into the duties of the product owner are powerful and practical. Correctly applied, his advice will benefit any product owner and agile team.
Mike Cohn, Author of Succeeding with Agile, Agile Estimating and Planning, and User Stories Applied
Scrum is silent on how a product owner can maximize value. Most product managers and marketers dont know how to use the iterative, incremental nature of Scrum to do so. Roman has filled this hole nicely with his new book, Agile Product Management with Scrum.
Ken Schwaber, codeveloper of the Scrum process
With so little written on the intersections of agile methods and product management, Roman makes a significant contribution to the field. The book provides clear guidance and rich examples on how to become an agile product manager and a successful product owner, and, further, how to lead with a strong vision. This book is a must read for product managers new to Scrum, product owners new to product management, and any product manager who wants to get the most out of Agile.
Greg Cohen, Principal Consultant, 280 Group and Director, Silicon Valley Product Management Association
Im always happy to hear what Roman is thinking. What I really like about this book is that he not only shares his experience (Common Mistakes is a great section), but he also brings in the wisdom of others in the field. This powerful combination allows him to see farther ahead and share that vision with us. Thanks, Roman!
Linda Rising, Independent Consultant and coauthor of Fearless Change: Patterns for Introducing New Ideas
Roman Pichlers new and remarkable book focuses on the product and the product owner role, applying Scrum to the whole value chain. His experience as a coach leads to genuinely balanced, practical, and applicable solutions for every conceivable situation in the product lifecycle. This is the definitive reference guide to agile product management for all practitioners!
Markus Andrezak, Manager, Outsourced Product Development, mobile.international GmbH
Roman Pichlers product owner book is an easy-to-read and comprehensive description of the important role of the product owner in Scrum. It points out the significance of vision and leadership, as well as minimal marketable products and short release cycles. It is a resource for new product owners to get into their job and gives management good advice on choosing the right person for that job.
Andrea Heck, Dipl-Inf (Univ.), Agile Transition Project Manager
The product owner is a vital role in Scrum, and Romans new book is a welcome contribution to helping product owners succeed.
Craig Larman, coauthor of ...
Bloggat om Agile Product Management with Scrum: Crea...
Roman Pichler, founder and director of Pichler Consulting, is a Scrum expert and management consultant who specializes in helping organizations embrace both Lean Thinking and Scrum. His clients value his rich and diverse experience with companies ranging from startups to large global companies. He is a Certified Scrum Trainer and the author of Scrum - Agiles Projektmanagement erfolgreich einsetzen, Germany's best-selling Scrum book. Pichler is founder of the London Scrum User Group, an active contributor to the Scrum Alliance, and a regular speaker at international conferences.
Foreword by Jeff Sutherland xv
Foreword by Brett Queener xvii
About the Author xxv
Chapter 1: Understanding the Product Owner Role 1
The Product Owner Role 2
Desirable Characteristics of a Product Owner 3
Working with the Team 7
Collaborating with the ScrumMaster 9
Working with Customers, Users, and Other Stakeholders 10
Scaling the Product Owner Role 12
Common Mistakes 16
Chapter 2: Envisioning the Product 23
The Product Vision 24
Desirable Qualities of the Vision 25
The Minimal Marketable Product 27
Customer Needs and Product Attributes 33
The Birth of the Vision 35
Techniques for Creating the Vision 37
Visioning and the Product Road Map 41
Minimal Products and Product Variants 42
Common Mistakes 43
Chapter 3: Working with the Product Backlog 47
The DEEP Qualities of the Product Backlog 48
Grooming the Product Backlog 49
Discovering and Describing Items 51
Prioritizing the Product Backlog 54
Getting Ready for Sprint Planning 59
Sizing Items 64
Dealing with Nonfunctional Requirements 68
Scaling the Product Backlog 70
Common Mistakes 71
Chapter 4: Planning the Release 75
Time, Cost, and Functionality 76
Quality Is Frozen 78
Early and Frequent Releases 79
Quarterly Cycles 81
The Release Burndown 83
The Release Plan 87
Release Planning on Large Projects 91
Common Mistakes 94
Chapter 5: Collaborating in the Sprint Meetings 97
Sprint Planning 98
Definition of Done 99
Daily Scrum 100
Sprint Backlog and Sprint Burndown 101
Sprint Review 101
Sprint Retrospective 103
Sprint Meetings on Large Projects 104
Common Mistakes 107
Chapter 6: Transitioning into the Product Owner Role 111
Becoming a Great Product Owner 111
Developing Great Product Owners 115