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Designing The iPhone User Expericence: A User-Centered Approach To Sketching And Prototyping iPhone Apps
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To illustrate, consider the ever-growing field of Twitter clients. There are hundreds of variations in the App Store but only a handful stand out from the pack (such as Tweetie or Twitterific). For most apps, it boils down to one thing: the user experience. The same is true for countless other categories within the App Store; well-designed apps are more likely to attract and retain users. Of course there are other critical aspects of iPhone app development: the coding, the marketing, the customer support. All of the elements must come together.
Designing the iPhone User Experience will help you tackle the user experience part of the iPhone challenge. Three key themes will be reinforced throughout the book: Know thy user, the Design Lifecycle, and Attention to Detail:
- Know Thy User
Millions of people depend on iPhone apps to get them to work, find their next meal, and stay in touch with family and friends. Professionals of all kinds also rely on iPhone apps: doctors look up drug interactions; photographers fine-tune lighting; cyclists find the best routes. To truly understand how your apps can fit into their lives, designers and developers must learn how users do things today, whats important to them, and what needs have not been met. Part II, Introduction to User Research, will introduce a variety of user research methods.
- The Design Lifecycle
Award-winning designs rarely happen overnight; they usually only occur after many rigorous design cycles. To illustrate this point, consider USA TODAY's iPhone application, which went through at least seven iterations for the article view in their app. These kinds of iterations should happen before you launch your app, since it will save valuable time and money, not to mention the headaches a bad design could create for your user. More importantly, you may only have one chance to impress your users -- you do not want to sell them half-baked ideas. Part III, Developing your App Concept, will explain how to iteratively design and test your app concepts.
- Attention to Detail
Most professionals know that attention to detail is important, but hundreds of apps fail to incorporate even the most basic design principles. This lack of attention is not merely an aesthetic issue (which is important) it also affects the way apps function. For example, a news article without proper alignment will be difficult to read, and a poorly rendered icon will be challenging to interpret. Apps with a r...
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Suzanne Ginsburg, Principal and Owner of Ginsburg Design, is a user experience expert who has spent more than twelve years advising startups as well as larger companies such as Yahoo!, Google, and Autodesk. At Yahoo!, she served as Senior Design Manager for Yahoo! Photos, where she spearheaded two major redesigns and collaborated with the Messenger, Mobile, and Mail teams on several integration projects. Ginsburg has a Masters Degree in User Interface Design from UC Berkeley's iSchool, as well as an undergraduate degree in Business Management from Cornell University. She is also an avid photographer, aspiring filmmaker, and intrepid world traveler.
Wed Like to Hear from You xxvii
About the Author xxxi
Chapter 2: iPhone Device Overview 19
Chapter 4: Analyzing User Research 69
Creating a Design-Friendly Environment 112
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