Seductive Interaction Design: Creating Playful, Fun, And Effective User Experiences (häftad)
Format
Häftad (Paperback)
Språk
Engelska
Antal sidor
240
Utgivningsdatum
2011-07-05
Upplaga
1
Förlag
NEW RIDERS PUBLISHING
Illustrationer
illustrations
Dimensioner
234 x 203 x 12 mm
Vikt
517 g
Antal komponenter
1
ISBN
9780321725523
Seductive Interaction Design: Creating Playful, Fun, And Effective User Experiences (häftad)

Seductive Interaction Design: Creating Playful, Fun, And Effective User Experiences

Häftad Engelska, 2011-07-05

Slutsåld

What happens when youve built a great website or app, but no one seems to care? How do you get people to stick around long enough to see how your service might be of value? In Seductive Interaction Design, speaker and author Stephen P. Anderson takes a fresh approach to designing sites and interactions based on the stages of seduction. This beautifully designed book examines what motivates people to act.

Topics include:
  • AESTHETICS, BEAUTY, AND BEHAVIOR: Why do striking visuals grab our attention? And how do emotions affect judgment and behavior?
  • PLAYFUL SEDUCTION: How do you create playful engagements during the moment? Why are serendipity, arousal, rewards, and other delights critical to a good experience?
  • THE SUBTLE ART OF SEDUCTION: How do you put people at ease through clear and suggestive language? What are some subtle ways to influence behavior and get people to move from intent to action?
  • THE GAME OF SEDUCTION: How do you continue motivating people long after the first encounter? Are there lessons to be gained from learning theories or game design?
Principles from psychology are found throughout the book, along with dozens of examples showing how these techniques have been applied with great success. In addition, each section includes interviews with influential web and interaction designers.
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Fler böcker av Stephen P Anderson

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Övrig information

Stephen P. Anderson is an internationally recognized speaker and consultant based in Dallas, Texas. He created the Mental Notes card deck, a tool that's widely used by product teams to apply psychology to interaction design. Prior to venturing out on his own, Stephen spent more than a decade building and leading teams of information architects, interaction designers, and UI developers. He's designed web applications for technology startups as well as corporate clients like Nokia, Frito-Lay, Sabre Travel Network, and Chesapeake Energy. Between public speaking and project work, Stephen offers workshops and training to help organizations manage creative teams, make use of visual thinking, and design better customer experiences.

Innehållsförteckning

Prologue .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . xi
1 Why Seductive Interactions?  . . . . . . . . . . . . . . . . . .1
    LinkedIn and Profile Completeness . . . . . . . . . . . . . . . . . 2
    Why seduction?. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
    The iLike story . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
    Beyond usability . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
    Its all about experiences . . . . . . . . . . . . . . . . . . . . . . 11

SECTION ONE
Aesthetics, Beauty, and Behavior

2 Why Aesthetics? . . . . . . . . . . . . . . . . . . . . . . . . .17
    Whats the connection? . . . . . . . . . . . . . . . . . . . . . . . 18
    Why aesthetics?  . . . . . . . . . . . . . . . . . . . . . . . . . . . 18

3 Are You Easily Understood? . . . . . . . . . . . . . . . . . .19
    Gestalt Psychology and a drinking game . . . . . . . . . . . . . 20

4 Are You Attractive? . . . . . . . . . . . . . . . . . . . . . . .25
    You remind me of . . . . . . . . . . . . . . . . . . . . . . . . . 26
    Can you trust me on this?. . . . . . . . . . . . . . . . . . . . . . 27
    Perceptions of time . . . . . . . . . . . . . . . . . . . . . . . . . 29
    Put it all together. . . . . . . . . . . . . . . . . . . . . . . . . . . 30
    Attractive things work better . . . . . . . . . . . . . . . . . . . 30
    Stitching it all together . . . . . . . . . . . . . . . . . . . . . . . 32

5 Who Do You Remind People Of? . . . . . . . . . . . . . . .35
    Aesthetics, associations, and Apple . . . . . . . . . . . . . . . . 36
    Advertising and coded iconic messages . . . . . . . . . . . . . . 37
    Positive and Negative associations . . . . . . . . . . . . . . . . 38
    Language and associations . . . . . . . . . . . . . . . . . . . . . 38
    Applications. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39

6 When Aesthetics Arent Attractive . . . . . . . . . . . . .43
    Curious implication 1: The good, the bad, and the ugly. . . . . 43
    Curious implication 2: When utility is beautiful. . . . . . . . . 44
    Curious implication 3: Context and character . . . . . . . . . . 45