Clout: The Art and Science of Influential Web Content (häftad)
Format
Häftad (Paperback)
Språk
Engelska
Antal sidor
240
Utgivningsdatum
2011-01-18
Upplaga
1
Förlag
NEW RIDERS PUBLISHING
Illustrationer
illustrations
Dimensioner
234 x 184 x 12 mm
Vikt
381 g
Antal komponenter
1
ISBN
9780321733016
Clout: The Art and Science of Influential Web Content (häftad)

Clout: The Art and Science of Influential Web Content

Häftad, Engelska, 2011-01-18
299
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Övrig information

Colleen Jones is principal of Atlanta-based Content Strategy, a boutique strategy consultancy with clients such as The Centers for Disease Control (CDC), Cingular Wireless (now AT and T), Intercontinental Hotels, Home Depot and other large brands. Her popular website, leenjones.com is updated daily with rich content. She has a B.A. in English and an M.A. in Technical Communication from James Madison University. She's chairman of CHI Atlanta, and participated in the IA Summit's 2009 landmark Content Strategy Consortium.

Innehållsförteckning

Part I THE CROSSROADS
1 Same Road, Same (Lack of) Results
2 A Harder but Higher Road
Part II THE PRINCIPLES
3 Context: Where Clout Begins and Ends
4 Rhetoric: The Art of Influence
5 Psychology: The Science of Influence
Part III THE CLIMB
6 Plan
7 Persist through Roadblocks
8 Prepare to Evaluate
9 Evaluate with the Right Methods
10 Adjust
11 Reach the TopBut Dont Stop
Index