- Häftad (Paperback)
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- NEW RIDERS PUBLISHING
- 234 x 184 x 12 mm
- Antal komponenter
- 381 g
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Clout: The Art and Science of Influential Web Content
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Fler böcker av Colleen Jones
Does Your Content Work?
You know that web content is the text, images, audio, and video in your website or web applicationbut how do you ensure that your content is truly effective? Does Your Content Work addresses this key question, illustrating the importance of applyi...
Results. Everyone wants them, whether to sell more products, spread good ideas, or win more funding. In our busy digital world, the way to results is influencing people on the web. But how? An ad campaign wont cut it. A Twitter account doesnt guar...
Bloggat om Clout: The Art and Science of Influential...
Colleen Jones is principal of Atlanta-based Content Strategy, a boutique strategy consultancy with clients such as The Centers for Disease Control (CDC), Cingular Wireless (now AT and T), Intercontinental Hotels, Home Depot and other large brands. Her popular website, leenjones.com is updated daily with rich content. She has a B.A. in English and an M.A. in Technical Communication from James Madison University. She's chairman of CHI Atlanta, and participated in the IA Summit's 2009 landmark Content Strategy Consortium.
Part I THE CROSSROADS
1 Same Road, Same (Lack of) Results
2 A Harder but Higher Road
Part II THE PRINCIPLES
3 Context: Where Clout Begins and Ends
4 Rhetoric: The Art of Influence
5 Psychology: The Science of Influence
Part III THE CLIMB
7 Persist through Roadblocks
8 Prepare to Evaluate
9 Evaluate with the Right Methods
11 Reach the TopBut Dont Stop