The Photographer's MBA: Everything You Need To Know For Your Photography Business (häftad)
Format
Häftad (Paperback)
Språk
Engelska
Antal sidor
192
Utgivningsdatum
2012-12-11
Upplaga
1
Förlag
PEACHPIT PRESS
Illustratör/Fotograf
Illustrations
Illustrationer
illustrations
Dimensioner
230 x 190 x 9 mm
Vikt
385 g
Antal komponenter
1
ISBN
9780321888921
The Photographer's MBA: Everything You Need To Know For Your Photography Business (häftad)

The Photographer's MBA: Everything You Need To Know For Your Photography Business

Häftad Engelska, 2012-12-11
209
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If you have finally taken the leap with your photography and gone into businessor if you are considering itThe Photographers MBA will prove a helpful guide in navigating the often confusing and occasionally frustrating territories of business, marketing, pricing, and contracts. Photographer Sal Cincotta, who runs a highly successful portrait, senior, and wedding photography business, deftly leads you through the other 90% of the job of a photographer. In this book, you will:
  • Consider what kind of business entity is best suited for you, such as a sole proprietorship, S-Corp, or LLC
  • Learn about the critical importance of both business plans and marketing plans, and how they will help you reach your short-term and long-term goals
  • Understand brandings elements and how to define your own brand so that you stand out from the crowd
  • Assess your social media strategy to optimize your presence online, and learn about search engine optimization (SEO) to increase your findability
  • Tackle costs, pricing, and contracts (including copyright and model releases)
At the end of each chapter, Sal offers a Next Steps section, containing exercises that challenge you to actively implement the overall lessons in the book. By helping you create a solid plan, a strategy you can implement, and a vision for your business, The Photographers MBA gets you well on your way to creating and sustaining a photography business that will grow and succeed for years to come.
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Övrig information

Sal Cincotta is an international award-winning photographer, published author, and international speaker. He is one of the most sought after business consultants in the photo industry, helping studios and photographers take their businesses to the next level. His work has been featured on the cover of Professional Photographer and Rangefinder magazines, along with several national and regional bridal publications including Grace Ormond, Martha Stewart, Black Bride and Groom, St Louis Bride and Groom, and St Louis Bride. In addition, Sal is a monthly columnist for Rangefinder magazine. Learn more about Sal Cincotta at http://salcincotta.com/

Innehållsförteckning

TOC

Chapter 1: So you want to be a photographer?
Chapter 2: Lets talk business
Chapter 3: Where it all comes together: The business plan
Chapter 4: Branding, your business identity
Chapter 5: The marketing plan
Chapter 6: The web and social media
Chapter 7: Costs and pricing
Chapter 8: The joy of contracts
Chapter 9: Finding your niche