A guide to creating iconic brand identities
De som köpt den här boken har ofta också köpt Slow Productivity av Cal Newport (häftad).
Köp båda 2 för 603 krA self-employed graphic designer from Northern Ireland, David Airey writes three of the most popular graphic design blogs on the Internet: DavidAirey.com, LogoDesignLove.com, and IdentityDesigned.com. David's blogs have attracted hundreds of thousands of loyal fans who read and are inspired by his writing every day. Airey is also the author of Work for Money, Design for Love.
Introduction Part I: The importance of brand identity Chapter one. We're surrounded Chapter two. It's the stories we tell Chapter three. Elements of iconic design Part II: The process of design Chapter four. Laying the groundwork Chapter five. Skirting the hazards of a redesign Chapter six. Pricing design Chapter seven. From pencil to PDF Chapter eight. The art of the conversation Part III: Moving forward Chapter nine. Staying motivated Chapter ten. Your questions answered Chapter eleven. 31 practical logo design tips Chapter twelve. Beyond the logo