De som köpt den här boken har ofta också köpt Random Families av Rosanna Hertz (häftad).
Köp båda 2 för 723 krHow does advertising work? Research findings on the effects of advertising are assembled and critically reviewed in this clearly written book, which is designed for both advanced students and practitioners. Robert East presents evidence on success...
Robert East presents evidence on successful advertising campaigns where the brand benefits from more sales and higher prices, and he describes how good advertising can sometimes reduce the cost of doing business. The question of repeated exposure ...
'I am very impressed with it. It is very comprehensive in coverage, but always comprehensible...It is also amazingly cheap.' - Robin M. White, Lecturer, Dundee University
ROBERT EAST has been teaching law at Undergraduate and Postgraduate level for a number of years, both in the United Kingdom and Australia. He has published in the spheres of Social Security Law and Criminal Justice. He is currently Principal Lecturer in Law at the University of Glamorgan.
Poverty.- An Introduction to the Legal Framework, Administration, Appeals System and Types of Benefit of the British Social Security System.- The British Social Security System in Context.- Jobseeker's Allowance.- Income Support.- General Provision for Income-Related Benefits.- Benefits for the Sick and Disabled.- Pensions.- Family Credit and Working Families Tax Credit.- Child Benefit.- Housing Benefit.- Council Tax Benefit.- The Social Fund.- Reform: Past, Present and Future.- Appendix.- April 1999 Benefit Rates.