Consumer Psychology (häftad)
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Format
Häftad (Paperback)
Språk
Engelska
Antal sidor
312
Utgivningsdatum
2010-01-16
Upplaga
ed
Förlag
Open University Press
Illustratör/Fotograf
illustrations
Illustrationer
illustrations
Dimensioner
236 x 168 x 15 mm
Vikt
499 g
Antal komponenter
1
ISBN
9780335229284

Consumer Psychology

av Cathrine Jansson-Boyd
Häftad,  Engelska, 2010-01-16

Slutsåld

  • Why do people behave and think the way they do?
  • What makes people choose certain products and services?
  • How does consumption affect our everyday lives?Informed by psychological theory and supported by research, this book provides an overall understanding of consumer behaviour and underlying thought processes. Psychology is central to an effective understanding of consumer behaviour and this book shows how it can be used to explain why people choose certain products and services, and how this affects their behaviour and psychological well-being. it explores key theories within social, cognitive and developmental psychology to show how psychology can help explain consumption behaviours. these include:
    • Memory
    • Learning
    • Perception
    • Attention
    • Emotions
    • Decision making
    each chapter features an introduction, key terms and a summary as well as study questions or class exercises that encourage you to think critically about the subjects covered. each topic is illustrated with real-life examples, including adverts and case studies, allowing you to relate the theory to everyday life. Written in a clear and accessible style, this book is essential reading for students of consumer psychology. It is also important reading for anyone studying consumption, whether in marketing, consumer behaviour, sociology, anthropology or business studies.
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    Övrig information

    Dr Jansson-Boyd is a senior lecturer in the Department of Psychology at Anglia Ruskin University, Cambridge, UK, where she teaches Consumer Psychology.

    Innehållsförteckning

    Contents

    Consumer psychology: what it is and how it emerged

    Consumer memory and learning

    Perception and attention

    Identity and consumption

    The emotional consumer

    Attitudes

    Advertising psychology

    Motivational determinants of consumer behaviour

    Consumer decision making and brand loyalty

    The Internet

    Children as consumers

    Consumption and happiness

    Consumers and the environment

    References
    Author index
    Subject index

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