Events Management (inbunden)
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Format
Häftad (Paperback / softback)
Språk
Engelska
Serie
Events Management
Antal sidor
812
Utgivningsdatum
2023-07-31
Upplaga
4
Förlag
Taylor & Francis Ltd
Medarbetare
McDonnell, Ian (förf.) / Allen, Johnny (University of Technology, Sydney, Australia) (förf.) / Harris, Rob (University Technology, Sydney, Australia) (förf.) / McDonnell, Ian (University of Technology, Sydney, Australia) (förf.)
Dimensioner
254 x 178 x 254 mm
Vikt
1780 g
ISBN
9780367491840

Events Management

av Glenn A J Bowdin, Johnny Allen, Rob Harris, Leo Jago, William O'Toole
Häftad,  Engelska, 2023-07-31
801
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A must-have introductory text of unrivalled coverage and depth focusing on events planning and management, the fourth edition of Events Management provides a complete A to Z of the principles and practices of planning, managing and staging events. The book offers a systematic guide to organising successful events, examining areas such as event design, logistics, marketing, human resource management, financial planning, risk management, impacts, evaluation and reporting. The fourth edition has been fully updated and revised to include content covering technology, including virtual and hybrid events, concepts such as social capital, soft power and events, social inclusion, equality, accessibility and diversity, and the latest industry reports, research and legal frameworks. The book is logically structured and features new case studies, showing real-life applications and highlighting issues with planning events of all types and scales in a range of geographical locations. This book has been dubbed 'the events management bible' and fosters an interactive learning experience amongst scholars of events management, tourism and hospitality.
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Fler böcker av författarna

Glenn A J Bowdin, Johnny Allen, Rob Harris, Leo Jago, William O'Toole

Övrig information

Glenn A. J. Bowdin - Principal Lecturer in Events Management, UK Centre for Events Management, School of Events, Tourism and Hospitality Management, Leeds Beckett University, UK Johnny Allen - Formerly Foundation Director, Australian Centre for Event Management, University of Technology, Sydney, Australia Rob Harris - Director, Event Training Australia, Sydney, Australia Leo Jago - Griffiths University, Brisbane, Australia William O'Toole - International Events Development Specialist, Sydney, Australia, Event Project Management System, Sydney, Australia Ian McDonnell - Formerly Senior Lecturer, School of Leisure, Sport and Tourism, University of Technology, Sydney, Australia

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