The Value of Events

John Armbrecht, PhD, is Head of the Centre for Tourism and Researcher at the School of Business, Economics and Law at the University of Gothenburg, Sweden. He received his PhD in marketing and has mainly published research on experiential and non-use values within areas like cultural tourism, cultural economics and event and festival economics. Erik Lundberg, PhD, is a researcher and lecturer at the Centre for tourism in the School of Economics, Business and Law at the University of Gothenburg, Sweden. He received his PhD in 2014. In his thesis, he describes and analyses tourism and event impacts from a sustainable development perspective. He has published in journals such as Tourism Management, Scandinavian Journal of Hospitality and Tourism Management and International Journal of Event and Festival Management. Tommy D. Andersson, PhD, is Senior Professor in Tourism and Hospitality Management at the University of Gothenburg, Sweden and Professor II at Molde University College, Norway. He received his PhD in managerial economics and has been interested in economic impact analysis, event management and cost-benefit analysis. Most of his publications are in the area of event research and food tourism research. Donald Getz is Professor Emeritus, the University of Calgary, Canada, and is affiliated with Linnaeus University in Sweden. He is author of numerous articles on events, and the books Event Tourism (2013) and Event Studies (Routledge, 3rd edn,, 2016, co-authored with Stephen Page). Professor Getz acts as a management consultant to universities, cities and destinations in the fields of tourism and events, and participates in major research and development projects.

List of figures List of tables Notes on contributors Preface 1. Definitions and meanings of value Donald Getz, Tommy D. Andersson, John Armbrecht and Erik Lundberg 2. The value of events and festivals in the age of austerity Emma Wood Part I Value creation of events 3. Exploring consumers' value co-creation in a festival context using a socio-cultural lens Sandhiya Goolaup and Lena Mossberg 4. Successful eventdestination collaboration through superior experience value for visitors Nina K. Prebensen 5. Creating network value: the Barcelona Snar Festival as a global events hub Greg Richards and Alba ColomboPart II Assessing the value of events 6. The Use and non-use values of events: a conceptual framework Tommy D. Andersson, John Armbrecht and Erik Lundberg 7. Event evaluation: approaches and new challenges Larry Dwyer and Peter Forsyth 8. Economic valuation of events: combining methods based on revealed, stated and subjective preference data Reza Mortazavi and Tobias Heldt 9. Valuing the inspirational impacts of major sports events Girish Ramchandani, Richard Coleman, Larissa Davies, Simon Shibli and Jerry Bingham 10. Understanding the value of events for families, and the impact upon their quality of life Raphaela Stadler and Allan JepsonPart III Conclusions 11. A synthesis, summaries and some ontological propositions Donald Getz, Tommy D. Andersson, John Armbrecht and Erik Lundberg Index