Business to Business Marketing Management (häftad)
Häftad (Paperback / softback)
Antal sidor
4 ed
Blythe, Jim
color 74 Illustrations 74 Line drawings, color 100 Tables color
100 Tables, color; 74 Line drawings, color; 74 Illustrations, color
244 x 170 x 28 mm
849 g
Antal komponenter
1467:Standard Color 6.69 x 9.61 in or 244 x 170 mm (Pinched Crown) Perfect Bound on White w/Matte La
Business to Business Marketing Management (häftad)

Business to Business Marketing Management

A Global Perspective

Häftad Engelska, 2021-12-23
  • Finns i lager! Skickas inom 1-2 vardagar.
  • Gratis frakt inom Sverige över 199 kr för privatpersoner.
Finns även som
Visa alla 6 format & utgåvor
* Unlike the competing texts, this takes a truly global perspective, full of real-life case studies from a broad range of regions and organizations, which bring the in-depth theory to life * The new edition features new and updated case studies, new coverage of non-profit and government marketing, online marketing, ethics and corporate social responsibility * The text itself is structured around pedagogy designed to facilitate learning, including chapter review questions, case studies with follow-up questions, and a rich collection of diagrams and figures * Supplemented by extensive online resources
Visa hela texten

Passar bra ihop

  1. Business to Business Marketing Management
  2. +
  3. The Five Dysfunctions of a Team

De som köpt den här boken har ofta också köpt The Five Dysfunctions of a Team av Patrick M Lencioni (häftad).

Köp båda 2 för 883 kr


Har du läst boken? Sätt ditt betyg »

Fler böcker av författarna

Övrig information

Alan Zimmerman is Professor and Area Coordinator for the International Business (IB) program at the College of Staten Island, City University of New York, USA. Jim Blythe is former Visiting Professor of Marketing at Plymouth Business School, UK.


Section I: The Business Market Environment 1. Introduction to business to business marketing 2. How business organizations buy 3. Strategic planning for global business markets 4. Ethical considerations for business marketers Section II: Evaluating Market Opportunities 5. Market research 6. Segmentation, targeting, and positioning 7. Market entry tactics Section III: Formulating the Marketing Mix 8. Product strategy and product development 9. Services for business markets 10. Pricing 11. Supply chain management 12. Managing distribution channels 13. Business to business marketing communications 14. Customer relationships and key-account management 15. Sales promotion, exhibitions, and trade fairs 16. Public relations and corporate reputation management Section IV: Managing the Marketing Program 17. Marketing planning, implementation, and control 18. Organizing for maximum effectiveness 19. The future of business marketing