Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000 (e-bok)
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E-bok
Filformat
EPUB med Adobe-kryptering
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Nedladdning
Kan laddas ned under 24 månader, dock max 3 gånger.
Språk
Engelska
Antal sidor
208
Utgivningsdatum
2008-07-08
Förlag
The Crown Publishing Group
ISBN
9780385526753
Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000 (e-bok)

Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000 (e-bok)

Running a Business in Today's Consumer-Driven World

E-bok (EPUB - DRM), Engelska, 2008-07-08
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In todays Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls consumer-generated mediablogs, social networking pages, message boards, product review siteseven a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on openness, transparency, and trust.Filled with stories based on his experience working with Fortune 500 brands such as Toyota, Dell, Nike, Sony, General Motors, Hershey, Unilever, Nestl, Lexus, and Bank of America, Blackshaw offers a clear strategy to sustain a competitive advantage by creating enduring, loyal relationships with todays consumer.
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