Microstyle (häftad)
Format
Häftad (Paperback / softback)
Språk
Engelska
Antal sidor
256
Utgivningsdatum
2012-07-23
Förlag
WW Norton & Co
Dimensioner
209 x 139 x 19 mm
Vikt
208 g
Antal komponenter
1
ISBN
9780393341812
Microstyle (häftad)

Microstyle

The Art of Writing Little

Häftad Engelska, 2012-07-23
139
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Welcome to the age of the incredible shrinking message. Your guide to this new landscape, Christopher Johnson reveals the once-secret knowledge of poets, copywriters, brand namers, political speechwriters, and other professional verbal miniaturists. Each chapter discusses one tool that helps short messages grab attention, communicate instantly, stick in the mind, and roll off the tongue. Piled high with examples from corporate slogans to movie titles to product names, Microstyle shows readers how to say the most with the least, while offering a lively romp through the historic transformation of mass media into the media of the personal.
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  1. Microstyle
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  3. How to Write Short

De som köpt den här boken har ofta också köpt How to Write Short av Roy Peter Clark (häftad).

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Recensioner i media

"With advice for writing compelling blogs, pitches, ads, slogans, and social-media postings, Johnson's sophisticated, richly referenced, and example-filled microstyle guide is distinctive, instructive, enjoyable, and inspiring." "Makes accessible a number of ideas that ... most of us need to learn if we are going to thrive as writers in the 21st century."

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Övrig information

Christopher Johnson is a blogger and branding consultant, with a PhD in linguistics from the University of California, Berkeley. He lives in Seattle, Washington.