Ogilvy on Advertising (häftad)
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Format
Häftad (Paperback / softback)
Språk
Engelska
Antal sidor
224
Utgivningsdatum
2007-03-01
Upplaga
New ed
Förlag
Headline Welbeck Non-Fiction
Illustratör/Fotograf
colour, duotone photographs
Illustrationer
colour/duotone photographs
Dimensioner
247 x 187 x 13 mm
Vikt
640 g
ISBN
9781853756153

Ogilvy on Advertising

av David Ogilvy
(1 röst)
Häftad,  Engelska, 2007-03-01
197
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David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate.
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Övrig information

In 1948, David Ogilvy founded the agency that would become Ogilvy & Mather. Starting with no clients and a staff of two, he built his company into one of the eight largest advertising networks in the world. He wrote the bestselling book Ogilvy on Advertising. Sadly, he died in 1999.

Innehållsförteckning

Overture; How to produce advertising that sells; Jobs in advertising - and how to get them; How to run an advertising agency; How to get clients; Open letter to a client in search of an agency; Wanted: a renaissance in print advertising; How to make TV commercials that sell; Advertising corporations; How to advertise foreign travel; The secrets of success in business-to-business advertising; Direct mail, my first love and secret weapon; Advertising for good causes; Competing with Procter & Gamble; 18 Miracles of research; What little I know about marketing; Is America still top nation?; Lasker, Resor, Rubicam, Burnett, Hopkins and Bernbach; What's wrong with advertising?; I predict 13 changes; Reading list; Index.

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