Consumer Behaviour Analysis (inbunden)
Format
Inbunden (Hardback)
Språk
Engelska
Antal sidor
1416
Utgivningsdatum
2001-11-01
Upplaga
illustrated ed
Förlag
Routledge
Illustrationer
index
Antal komponenter
3
Komponenter
Contains 3 Hardbacks
ISBN
9780415196420
Consumer Behaviour Analysis (inbunden)

Consumer Behaviour Analysis

Critical Perspectives on Business and Management

Inbunden Engelska, 2001-11-01
12819
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This set reprints key writings on different aspects of consumer psychology, through theoretical to empirical work. The areas covered include: foundations; theories and models of consumer behaviour; interpretive approaches; economic psychology of consumer behaviour; individual processes; beliefs, attitudes and decision processes; consumer choice, personality and cognitive style; the consumer environment; adoption and diffusion of innovations; socio-cultural influences, physical environment.
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This book set is a valuable new collection of resources for the academic consumer researcher'...'I recommend that academic libraries purchase this collection.' - ACR News, Mark Tadajewski

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Innehållsförteckning

Volume I: The Behavioural Basis of Consumer Choice Part 1: Towards a Behavioural Perspective Part 2: Patterns of Consumer Choice Part 3: Cognitive Decision Making Volume II: The Behavioural Economics of Consumption Part 1: Behavioural Economics, Matching and Maximization Part 2: Token Economies and Social Marketing Part 3: Behavioural Decision Making Volume III: Marketing in Behavioural Perspective Part 1: Theory and Interpretation Part 2: Classical Conditioning Research Part 3: Operant Research Part 4: Marketing Decision Making