The Role of Resources in Global Competition (inbunden)
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Format
Inbunden (Hardback)
Språk
Engelska
Antal sidor
218
Utgivningsdatum
2001-08-01
Upplaga
illustrated ed
Förlag
Routledge
Illustratör/Fotograf
24 tables 7 line figures
Illustrationer
7 line figures, 24 tables
Dimensioner
247 x 162 x 18 mm
Vikt
459 g
Antal komponenter
1
Komponenter
x, 203 p. :
ISBN
9780415237116
The Role of Resources in Global Competition (inbunden)

The Role of Resources in Global Competition

Inbunden,  Engelska, 2001-08-01
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Dramatic changes are taking place in the world of international business as we move forward in the twenty first century. Increasing levels of international trade and foreign direct investment, the growth of huge multinational corporations, and the emergence of new centres of economic prosperity are all evident. Businesses are faced with the challenge of having to survive and succeed in this competitive environment. This book looks specifically at the question of how firms attain a sustainable competitive advantage (SCA) in a global environment characterised by above average levels of geographic scope, marketing convergence and cross-national interdependencies. This work will be of essential interest to academics and researchers in the fields of international strategy and international business.
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Innehållsförteckning

Chapter 1: Introduction Chapter 2: Perspectives from International Business Chapter 3: The Resource-based View of the Firm (RBV) Chapter 4: Sustainable Competitive Advantage in a Global Environment Chapter 5: Competitive Advantage in the Global Automotive Components History Chapter 6: Conclusions