Selling Entertainment in a Global Media Age
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Köp båda 2 för 974 kr'By aptly integrating industrial histories, marketing, discourse, and textual analyses, Grainge offers an excellent model for contemporary analysis of the global media climate' - Project Muse 'Although acknowledging theories of resistance and criticisms of the current state of film entertainment, the book offers an insightful way to discuss Hollywood's presence and power relations without stopping at earlier debates surrounding cultural imperialism and cinema' - Project Muse 'Brand Hollywood should be required reading for any undergraduate or graduate course that explores contemporary dynamics of the global film industry' - Project Muse
Paul Grainge is Associate Professor of Film Studies at the University of Nottingham. He is the author of Monochrome Memories: Nostalgia and Style in Retro America (2002), the editor of Memory and Popular Film (2003), and co-author of Film Histories: An Introduction and Reader (2007).
List of Illustrations Acknowledgements Introduction: Entertainment Economies Part I: Brand Culture 1. The Cultural Economy of Branding 2. Media Branding and the Entertainment Complex Part II: Brand Logos 3. Studio Logos and the Aesthetics of Memory and Hype 4. Dolby and the Unheard History of Technical Trademarks Part III: Brand Spectacle 5. Licensing the Library: Of Archives and Animation 6. The Sustained Event: Branding Fantasies and the Corporate Blockbuster 7. The World is Our Audience: Branding Entertainment Space Conclusion: Total Entertainment Notes Bibliography Index