The Economics of Sports Broadcasting (häftad)
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Format
Häftad (Paperback / softback)
Språk
Engelska
Antal sidor
248
Utgivningsdatum
2007-05-01
Upplaga
New ed
Förlag
Routledge
Medarbetare
Solberg, Harry Arne
Illustrationer
52 Tables, black and white; 33 Line drawings, black and white; 33 Illustrations, black and white
Dimensioner
230 x 155 x 15 mm
Vikt
380 g
Antal komponenter
1
Komponenter
49:B&W 6.14 x 9.21 in or 234 x 156 mm (Royal 8vo) Perfect Bound on White w/Gloss Lam
ISBN
9780415357807

The Economics of Sports Broadcasting

av Chris Gratton, Harry Arne Solberg
Häftad,  Engelska, 2007-05-01
937
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Sports now constitute one of the most valuable forms of broadcast entertainment in todays lucrative international market. This textbook explains the economics underlying the sports broadcasting phenomenon. The specific regulatory culture governing sports broadcasting means that the financial economy of this area has many unique features. The Economics of Sports Broadcasting provides an accessible, detailed introduction to all aspects of economics in this fascinating area. The book contains a wealth of textbook features and has been written and designed to facilitate student learning. It includes: questions of ownership, trade and commodity in sport the historical context for contemporary sports broadcasting the key players viewers, TV channels, sponsors, clubs, event owners and authorities the regulations governing televised sport the international context for broadcast sport competition and game theory in sports broadcasting sports broadcastings changing landscape of ownership and supply channels. This book will be useful for courses in media and broadcasting, economics, sport management and sports development.
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Övrig information

Gratton, Chris; Solberg, Harry Arne

Innehållsförteckning

1. Introduction 2. The Actors Involved in Sport Broadcasting 3. The Landscape of TV Channels 4. Televised Sport- the Commodity 5. Property Rights and Sale Procedures 6. The Auctioning of Sports Rights 7. Competition Between the Channels- A Game Theoretical Approach 8. Vertical and Horizontal Integration of Supply 9. The Demand for Sports Programmes

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