International Business and Tourism (häftad)
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Format
Häftad (Paperback / softback)
Språk
Engelska
Antal sidor
290
Utgivningsdatum
2008-03-01
Upplaga
New ed
Förlag
Routledge
Illustratör/Fotograf
black and white 47 Tables 9 Line drawings, black and white 7 Halftones black and white 16 Illus
Illustrationer
47 Tables, black and white; 9 Line drawings, black and white; 7 Halftones, black and white; 16 Illus
Dimensioner
245 x 173 x 16 mm
Vikt
540 g
Antal komponenter
1
ISBN
9780415424318

International Business and Tourism

Global Issues, Contemporary Interactions

av Tim Coles, C Michael Hall
Häftad,  Engelska, 2008-03-01
984
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Whether its bungee jumping in Queenstown or visiting the Guinness factory in Dublin, where we travel and what we do when we get there - has changed significantly in the past twenty years. This innovative textbook explores what is possibly the most unrecognized of international service industries, placing tourism in the context of contemporary globalization and trade-in services. It provides new perspectives on tourism as a form of international business, and the implications for firms, the state and individuals. Split into four separate sections, with introductions outlining the key themes in each, it examines important topics such as: the role of governance and regulation in tourism services the effects of increased global mobility on tourism entrepreneurship how tourism businesses are becoming internationalized why other business sectors are increasingly interested in tourism. Case studies are used throughout to highlight important issues, from developments in the aviation industry to the rise of working holidays. This book gets to the core of a crucial service industry, and is essential reading for any researcher or student of tourism or international business.
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Tim Coles, C Michael Hall

Övrig information

Tim Coles is University Business Research Fellow and Senior Lecturer in Management in the School of Business and Economics at the University of Exeter, UK, where he is also co-director of the Centre for Tourism Studies. C. Michael Hall is Professor of Marketing in the Department of Management, University of Canterbury, New Zealand; Visiting Professor, Faculty of Organisation and Management, Sheffield Hallam University, UK; and a Docent at the Department of Geography, University of Oulu, Finland. He is also co-editor of the journal Current Issues in Tourism.

Innehållsförteckning

Section 1: Framing International Business and Tourism - Governance and Regulation Section 2: The Internationalisation of Tourism Businesses Section 3: The Internationalisation of Tourism: Practices and Processes Section 4: Tourism and Destinations in the Internationalisation of Business

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