An Introduction
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Köp båda 2 för 3475 krThis concise textbook provides a comprehensive and clear overview of the theory and practice of creative problem solving from a management perspective. The book works step by step through the creative thinking process. Beginning with theoretical f...
Stimulating and developing the creative potential of all members of an organisation is widely seen as contributing to performance and results. This prestigious textbook provides a complete overview of the creative problem-solving process and its r...
Tony Proctor is Professor in Marketing at the University of Chester, UK. He has written extensively on marketing and related issues, including Creative Problem Solving for Managers, Second Edition (Routledge, 2005).
1.Marketing Strategy: Introduction and Overview 2. Portfolio Analysis 3. Analysis of the Business Enterprise 4. Industry Analysis 5. Market Analysis 6. Analysing Competition 7. Analysing the Business Environment 8. Analysing the Customer in the Market Place 9. Sustainable Competitive Advantage and Generic Strategies 10. Segmentation, Targeting and Positioning 11. Marketing Mix Strategy 12. Growth Strategies: Product-Market Expansion 13. Facilitating the Implementation of Strategies 14. Planning and Implementing Marketing Strategies