Global political marketing (häftad)
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Format
Häftad (Paperback / softback)
Språk
Engelska
Antal sidor
320
Utgivningsdatum
2011-09-15
Förlag
Routledge
Medarbetare
Rudd, Chris / Stromback, Jesper
Illustratör/Fotograf
black and white 16 Illustrations 16 Line drawings, black and white 48 Tables black and white
Illustrationer
48 Tables, black and white; 16 Line drawings, black and white; 16 Illustrations, black and white
Dimensioner
232 x 155 x 18 mm
Vikt
500 g
Antal komponenter
1
Komponenter
WORKBOOK
ISBN
9780415500463

Global political marketing

av Jennifer Lees-Marshment, Chris Rudd, Jesper Stromback
Häftad,  Engelska, 2011-09-15
840
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There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis of why, how and with what affect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies. Written by a team of 25 international expert authors, the volume explores the impact of systemic features such as the party and electoral system, analysing how parties use marketing through 14 detailed country studies. The book explores the notion that political marketing is used by parties to both sell and design political products, is by no means confined to the opposition, and that many opinions besides those of the voters are considered in product design, including ideological anchors, expert opinion and party members input. The authors also explore how other factors impact on political marketing effectiveness, such as the ability of governments to communicate delivery, stay in touch, the role of the media and party unity and culture. Finally the work discusses the democratic implications of market-oriented parties, highlighting the need for debate about the relationship between citizens and governments and the prospects for democracy in the 21st century. Including a practitioner perspective as well as rigorous academic analysis, this collection provides the first global comprehensive overview of how political parties market themselves, it will be of great interest to all scholars of political marketing, parties and elections and comparative politics.
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Jennifer Lees-Marshment, Chris Rudd, Jesper Stromback

Övrig information

Jennifer Lees-Marshment is Senior Lecturer at the University of Auckland, New Zealand. Jesper Strmbck is professor in Media and Communication and Lubbe Nordstrm Professor and Chair in Journalism at Mid Sweden University, where he is also research director at the Centre for Political Communication Research. Chris Rudd is Senior Lecturer in the Department of Politics at the University of Otago, New Zealand.

Innehållsförteckning

1. Global Political Marketing Jennifer Lees-Marshment 2. A Framework for Comparing Political Market-Orientation Jesper Strmbck 3. Political Marketing in Germany Michaela Maier, Jens Tenscher and Kirsten Schller 4. Political Market-Orientation in a Multi-Party System: The Swedish Case Jesper Strmbck 5. New Zealand Political Marketing: Marketing Communication rather than the Product? Jennifer Lees-Marshment 6. Australian Political Marketing: Substance Backed by Style Andrew Hughes and Stephen Dann 7. Political Marketing in the United States: From Market- Towards Sales-Orientation? Jonathan Knuckey 8. UK Political Marketing: A Question of Leadership? Jennifer Lees-Marshment and Robin Pettitt 9. The Level Of Market-Orientation of Political Parties in Greece Danis Kotzaivazoglou and Yiorgos Zotos 10. Political Salesmen in Hungary Balzs Kiss and Zsuzsanna Mihlyffy 11.The Czech Case: Social Democratic or Social Market Party? Anna Matukov, Otto Eibl and Alexander Braun 12. Testing the Market Orientated Model of Political Parties in a Non-Western Context: The Case of Taiwan Dafydd Fell and Isabelle Cheng 13. Political Marketing in Ghana Kobby Mensah 14. Political Marketing in a Weak Democracy: The Peruvian Case Pedro Patrn Galindo 15.Political Marketing Techniques in Russia Derek Hutcheson 16. Political Market Orientation in Japan Masahiko Asano and Bryce Wakefield 17. Implementing and Interpreting Market Orientation in Practice: Lessons from Britain Roger Mortimore and Mark Gill 18. Political Marketing, Party Behaviour and Political Science Mick Temple 19. Global Political Marketing: Analysis and Conclusions Jennifer Lees-Marshment, Chris Rudd and Jesper Strmbck

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