Conferences and Conventions 3rd edition (häftad)
Format
Häftad (Paperback / softback)
Språk
Engelska
Antal sidor
424
Utgivningsdatum
2013-01-11
Upplaga
3 New edition
Förlag
Routledge
Illustratör/Fotograf
19 colour illustrations 39 colour illustrations, 29 colour tables 20 colour line drawings
Illustrationer
20 Line drawings, color; 19 Halftones, color; 29 Tables, color; 39 Illustrations, color
Dimensioner
247 x 190 x 19 mm
Vikt
934 g
Antal komponenter
1
Komponenter
,
ISBN
9780415526692
Conferences and Conventions 3rd edition (häftad)

Conferences and Conventions 3rd edition

A Global Industry

Häftad Engelska, 2013-01-11
219 521 Du sparar 302 kr!
Fåtal ex i lager. Skickas inom 1-2 vardagar.
Fri frakt inom Sverige för privatpersoner.
Finns även som
Visa alla 3 format & utgåvor
Conferences and Conventions: A Global Industry 3rd edition provides a comprehensive introduction to the key elements of the global conference, convention and meetings industry. It examines the industry's origins, structure, economic, social and environmental impacts, education, training and career opportunities, and the industry's future development. It also explores its links with the wider tourism industry, and suggests that there should be a realignment of these links, putting a greater focus on designing, executing and measuring meeting and convention contents so that they have a purposeful impact on participants, thus creating greater value for stakeholders. It suggests that there should be greater emphasis on the role that meetings play in economic, professional and educational development, promoting the benefits they provide in knowledge exchange, scientific research, technology transfer, networking and motivation and showing clearly what such business events actually accomplish. This revised 3rd edition has been updated to reflect current trends and emerging topics and achieve a more international approach. This edition has also been updated with the following features: New content on social media, web based marketing, the use of technology, experiential marketing and events, the role of trade shows in conventions, issues of sustainability, and moves to create a profession for event management. Fully integrated and updated case studies to highlight current issues and demonstrate theory in practice. Also contains new case studies on the growth markets of Asia, Brazil and the Middle East. A detailed meetings and events industry lexicon. This book is written in an accessible and engaging style and structured logically with useful features throughout to aid students' learning and understanding. This book is an invaluable resource to students following Events Management, Hospitality and Tourism courses.
Visa hela texten

Passar bra ihop

  1. Conferences and Conventions 3rd edition
  2. +
  3. Tourism Crisis and Disaster Management in the Asia-Pacific

De som köpt den här boken har ofta också köpt Tourism Crisis and Disaster Management in the A... av Brent Ritchie, Brent Ritchie, Kom Campiranon, Kom Campiranon (inbunden).

Köp båda 2 för 618 kr

Kundrecensioner

Har du läst boken? Sätt ditt betyg »

Recensioner i media

`The world of meetings is as besot by fresh social media implications as it is by sustainability issues, and a clear, respected guide is necessary. That guide is Tony Rogers - and he brings his integrity to every page. In all, this work is meaningful, timely and welcomed - and, "revised and expanded" in the truest sense of those words.' Rick Antonson, President and CEO of Tourism Vancouver, Canada In this new and updated edition Tony Rogers provides a wealth of insight into the workings of a truly global Conference and Conventions Industry. In particular the expansion of material on business tourism is a welcome addition and the chapter on `impacts' brings to the fore, the need to evaluate and address how events of this kind contribute to social knowledge and to an area or region's economy. Overall this is a user-friendly and educational read; it gives anyone accessing it not only the perfect background into the industry, but also some thought-provoking ideas on how to function within it and how to develop business in the future.' Graham Berridge, University of West London, UK'

Bloggat om Conferences and Conventions 3rd edition

Övrig information

Tony Rogers is a consultant specialising in conferences, business tourism / business visits and events, and destination marketing and management as well as Visiting Fellow at Leeds Metropolitan University's UK Centre for Events Management.

Innehållsförteckning

1. A Global Industry 2. The Structure of the Conference Industry 3. Winning Conference Business: 1 4. Winning Conference Business: 2 5. Planning and Staging Successful Conferences: An Organiser's Perspective 6. Conference Management: A Venue Perspective 7. The Economic, Social and Environmental Impacts of Conferences and Conventions 8. Developing the Industry's Workforce: Creating a Profession 9. Leading Industry Organisations 10. The Future: Trends, Challenges and Opportunities