- Häftad (Paperback)
- Antal sidor
- 3 New edition
- 19 colour illustrations 39 colour illustrations, 29 colour tables 20 colour line drawings
- 20 Line drawings, color; 19 Halftones, color; 29 Tables, color; 39 Illustrations, color
- 247 x 190 x 19 mm
- Antal komponenter
- 934 g
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Conferences and Conventions 3rd edition
A Global Industry
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`The world of meetings is as besot by fresh social media implications as it is by sustainability issues, and a clear, respected guide is necessary. That guide is Tony Rogers - and he brings his integrity to every page. In all, this work is meaningful, timely and welcomed - and, "revised and expanded" in the truest sense of those words.' Rick Antonson, President and CEO of Tourism Vancouver, Canada In this new and updated edition Tony Rogers provides a wealth of insight into the workings of a truly global Conference and Conventions Industry. In particular the expansion of material on business tourism is a welcome addition and the chapter on `impacts' brings to the fore, the need to evaluate and address how events of this kind contribute to social knowledge and to an area or region's economy. Overall this is a user-friendly and educational read; it gives anyone accessing it not only the perfect background into the industry, but also some thought-provoking ideas on how to function within it and how to develop business in the future.' Graham Berridge, University of West London, UK'
Bloggat om Conferences and Conventions 3rd edition
Tony Rogers is a consultant specialising in conferences, business tourism / business visits and events, and destination marketing and management as well as Visiting Fellow at Leeds Metropolitan University's UK Centre for Events Management.
1. A Global Industry 2. The Structure of the Conference Industry 3. Winning Conference Business: 1 4. Winning Conference Business: 2 5. Planning and Staging Successful Conferences: An Organiser's Perspective 6. Conference Management: A Venue Perspective 7. The Economic, Social and Environmental Impacts of Conferences and Conventions 8. Developing the Industry's Workforce: Creating a Profession 9. Leading Industry Organisations 10. The Future: Trends, Challenges and Opportunities