e-Marketing in Sport (häftad)
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Format
Häftad (Paperback / softback)
Språk
Engelska
Antal sidor
288
Utgivningsdatum
2021-01-01
Förlag
Routledge
Antal komponenter
1
ISBN
9780415577106

e-Marketing in Sport

av Allan Edwards, Simon Chadwick
Häftad,  Engelska, 2021-01-01

Slutsåld

Just like any other sector of contemporary business, sport has been transformed by the advent of digital media. In this ground-breaking text, Allan Edwards and Simon Chadwick examine the impact that e-marketing techniques are having on sport business and offer a complete guide to the effective use of e-marketing in sport. The book explores every key aspect of e-marketing and digital media in sport business, including: e-commerce, from ticketing and retailing to digital entrepreneurship electronic customer relationship management new digital media, such as digital radio, mobile devices and 3D TV social networking sites such as Facebook and Twitter changing consumer behaviours e-loyalty security and ethics. Illustrated throughout with real world examples and data, and including useful features in every chapter, such as summaries, insight boxes and key definitions, this book is the perfect companion to any course on contemporary sport marketing and an essential reference for all professional marketers working in sport.
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Allan Edwards, Simon Chadwick

Innehållsförteckning

1. E-Marketing and E-Sport Marketing 2. E-Sport Marketing Mix 3. E-Sport Marketing Revenue Models 4. E-Sport Customers 5. E-Web 6. E-Social Networking 7. E-Tools 8. E-CRM 9. E-Loyalty 10. E-Sport Marketing Planning 11. E-Security and Ethics 12. E-Sport Marketing Future

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