Critical Multimodal Studies of Popular Discourse (häftad)
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Format
Inbunden (Hardback)
Språk
Engelska
Serie
Routledge Studies in Multimodality
Antal sidor
272
Utgivningsdatum
2013-09-25
Förlag
Taylor & Francis Ltd
Dimensioner
236 x 163 x 21 mm
Vikt
536 g
ISBN
9780415624718

Critical Multimodal Studies of Popular Discourse

av Emilia Djonov, Sumin Zhao
Inbunden,  Engelska, 2013-09-25
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Studies of multimodality have significantly advanced our understanding of the potential of different semiotic resources-verbal, visual, aural, and kinetic-to make meaning and allow people to achieve various social purposes such as persuading, entertaining, and explaining. Yet little is known about the role that individual nonverbal resources and their interaction with language and with each other play in concealing and supporting, or drawing attention to and subverting, social boundaries and inequality, political or commercial agendas. This volume brings together contributions by rominent and emerging scholars that address this gap through the critical analysis of multimodality in popular culture texts and semiotic practices. It connects multimodal analysis to critical discourse analysis, demonstrating the value of different approaches to multimodality for building a better understanding of critical issues of central interest to discourse analysis, semiotics, applied linguistics, education, cultural and media studies.
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Övrig information

Emilia Djonov is a Lecturer in multimodality and multiliteracies at the Institute of Early Childhood, Macquarie University, Australia Sumin Zhao is Chancellor's Postdoctoral Research Fellow at University of Technology, Sydney, Australia.

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