Total Relationship Marketing Renewed (inbunden)
Inbunden (Hardback)
Antal sidor
4 New edition
Taylor & Francis Ltd
20 black & white line drawings
Antal komponenter
Total Relationship Marketing Renewed (inbunden)

Total Relationship Marketing Renewed

Inbunden Engelska, 2017-12-01
Specialorder (osäker tillgång). Skickas inom 11-20 vardagar.
Fri frakt inom Sverige för privatpersoner.
There are exciting developments in relationship marketing now, as technology opens more collaborative and social communication channels, changing the dynamics of B2B and B2C relationships. This new edition of the seminal classic, Total Relationship Marketing, brings Evert Gummesson's renowned guide totally up to date and at the forefront of RM thought. While initially controversial, Gummesson's original model of thirty relationships , the "30Rs" (and challenge to the traditional "4Ps") is now a proven success with thought leaders and practitioners looking for a fresh way to look at their business. This framework allows for an unrivalled breadth of coverage and a demonstration of relationship marketing's application to every aspect of business inside and outside of the marketing function. This framework has been seamlessly integrated with revised concepts and developments, and including updated cases and examples throughout. New sections have also been included on: * Social media and its profound impact on relationships between organisations and stakeholders * Brand relationships and brand communities * Dealing with relationship avoidance This edition is also supported for the first time by a companion website, including a full set of PowerPoint slides, testbank questions and additional cases.
Visa hela texten

Passar bra ihop

  1. Total Relationship Marketing Renewed
  2. +
  3. Case Theory in Business and Management

De som köpt den här boken har ofta också köpt Case Theory in Business and Management av Evert Gummesson (inbunden).

Köp båda 2 för 2638 kr


Har du läst boken? Sätt ditt betyg »

Bloggat om Total Relationship Marketing Renewed

Övrig information

Evert Gummesson is Professor of Management and Marketing at the Stockholm University School of Business, Sweden.