- Format
- Häftad (Paperback / softback)
- Språk
- Engelska
- Antal sidor
- 396
- Utgivningsdatum
- 2010-12-20
- Förlag
- Routledge
- Illustrationer
- 12 Tables, black and white; 20 Line drawings, black and white; 10 Halftones, black and white; 20 Ill
- Dimensioner
- 249 x 175 x 23 mm
- Vikt
- Antal komponenter
- 1
- Komponenter
- 66:B&W 7 x 10 in or 254 x 178 mm Perfect Bound on White w/Gloss Lam
- ISBN
- 9780415879002
- 717 g
How Audiences Decide
A Cognitive Approach to Business Communication
Kundrecensioner
Fler böcker av Richard Young
-
Historical Dictionary of Latin American Literature and Theater
Richard Young, Odile Cisneros
The Historical Dictionary of Latin American Literature and Theater provides users with an accessible single-volume reference tool covering Portuguese-speaking Brazil and the 16 Spanish-speaking countries of continental Latin America (Argentina, Bo...
Recensioner i media
"How Audiences Decide is a richly detailed examination of the many factors involved in how audiences receive communication. Young (management communication, Carnegie Mellon Univ. Tepper School of Business) is an expert in the fields of rhetoric and communication, and he has applied his research to the areas of negotiation, consulting, and audience decision making... Young's work is comprehensive, and he supports his remarks thoroughly with an abundance of theory from communications and psychology, including cognitive science, social cognition, and behavioral economics. The author also covers a variety of approaches to communication, including verbal and visual. Highly recommended." -- D. Aron, Dominican University (CHOICE, August 2011)
Övrig information
Dr. Richard Young is Associate Teaching Professor of Management Communication at the Tepper School of Business at Carnegie Mellon University. A regular presenter at the Management Communication Association's annual conferences, he received his Ph.D. in Rhetoric from Carnegie Mellon in 1989.
Innehållsförteckning
Introduction Part 1: Understanding Rational Decision Making 1. Audience Decision-Making Expertise 2. Types of Audience Decisions 3. Cognitive Processes in Audience Decision Making 4. Aids to Audience Decision Making Part 2: Understanding Intuitive Decision Making 5. Heuristics and Biases in Audience Decision Making 6. Person Perception in Audience Decision Making Part 3: Understanding Emotional Decision Making 7. Emotions in Audience Decision Making. Conclusion. References