The Economics of Sport and Recreation

'Economics of Sport and Recreationis a welcome addition to the very limited range of available introductory textbooks on the economics of sport. Its broad coverage of the sports industry as a whole, the accessibility of its informal style, and the strong emphasis throughout on empirical evidence and application, recommends it as a textbook for economics of sport modules within degree programmes characterized by inter-disciplinary approach such as sport management.' - Bill Gerrard, Local Government Studies 'A comprehensive examination of the economics of sports ... a very interesting and thought-provoking book.' - The International Journal of the History of Sport

Chris Gratton is Professor of Sport and Leisure Economics and Director of the Leisure Industries Research Centre, Sheffield Hallam University, specialising in the economic analysis of sport and leisure markets. He has co-authored books and published in many academic and professional journals on the sport and leisure industry. Peter Tayloor, Professor of Sport and Leisure Economics, University of Sheffield, is a lecturer, researcher and consultant on economics of sport and leisure markets and organisations. He has co-authored numerous books, research papers and professional and learned articles on sport and leisure markets and industries and has, for nearly 20 years, taught economics of sport and recreation to undergraduate and postgraduate students.

Section I: Introduction 1.Sport and Economics 2.The Economic Importance of Sport Section II: Demand 3.The Demand for Leisure Time 4.The Demand for Sport: Theory 5. The Demand for Sport: Evidence Section III: Supply 6. Government and Sport 7.The Voluntary Sector and Sport 8. The Commercial Sector and Sport: The Sports Industry Section IV: Contemporary Issues in the Economics of Sport 9.Sports Sponsorship 10.Major Sports Event 11. Professional Team Sports 12.Sport and Broadcasting