Trump 101

Read thisDo say: "Show me the money." Don't say: "You're fired."' ( The Guardian, December 2006)

DONALD J. TRUMP is Chairman & President of The Trump Organization and Chairman of Trump University. The world's most famous real estate investor and a bestselling author, he is the archetypal businessman, a dealmaker without peer, and an ardent philanthropist. He has continually set new standards of excellence while expanding his interests in real estate, world-class hotels, gaming, sports, and entertainment.

Foreword by Michael Sexton President, Trump University xiii Acknowledgments xvii Introduction xix Chapter 1 Dont Waste Your Life on Work You Dont Love: Passion Will Help You Do Better 1 Chapter 2 Set the Bar High: Make People Ooh and Aah 6 Chapter 3 Think Trump Scale: Bigger Is Better 11 Chapter 4 Tough It Out: Be Persistent 16 A Very Special Week (plus) in My Life (monday) 22 Chapter 6 Youre Fired! Words No One Wants to Hearor Say 32 Chapter 7 The Proof Is in the Doing: Learn by Doing and Taking Risks 37 Chapter 8 Your Gut Is Your Best Advisor: Listen to Your Instincts 41 A Very Special Week (plus) in My Life (tuesday) 46 Chapter 5 Without Knowledge, You Dont Stand a Chance: Gain And Use Information to YourAdvantage 26 Chapter 9 Personalize Your Pitch: K Now Who Youre Addressing 50 Chapter 10 Surround Yourself with Beauty: Enhance Every Aspect of Your Life 55 Chapter 11 Negotiate to Win: U Se Diplomacy 59 Chapter 12 Think on Your Feet: Its The Fast Track to Success 64 A Very Special Week (plus) in My Life (wednesday) 67 Chapter 13 Work with People You Like: I T Sure Beats Working With Enemies 71 Chapter 14 Where Theres A will, T Heres A win: Think Positively 76 Chapter 15 Swim Against the Tide: The Comfort Zone Can Pull You Under 81 Chapter 16 Money Is Not Always the Bottom Line: It Can Be a Scorecard, Not the Final Score 85 A Very Special Week (plus) in My Life (thursday) 90 Chapter 17 Learning Is Exciting: Each New Project Is An Adventure 94 Chapter 18 See the Whole Picture: But Be Prepared for the Picture to Change 98 Chapter 19 Wait for the Right Pitch: Business Success Is All About Patience and Timing 102 Chapter 20 Avoid Fixed Patterns: Be Open and Flexible 106 A Very Special Week (plus) in My Life (friday) 111 Chapter 21 Speed Killsthe Competition: Get Right To the Point 114 Chapter 22 Do Morealways Do More: Constantly Try to Top Yourself 119 Chapter 23 Leaders Set the Pace: Find Your Working Tempo 125 Chapter 24 Results Matter More Than Routes: Let People Follow Their Own Paths 129 A Very Special Week (plus) in My Life (saturday/sunday) 133 Chapter 25 Approach Your Work as An Art Form: Work Brilliantly 135 Chapter 26 Keep Your Mind in the Game: Pay Attention and Stay Focused 140 Chapter 27 It Takes Courage to Persist: Business Pressures Never Stop 145 Chapter 28 Join the Explorers Club: Learn About the Mysteries Of Life 149 A Very Special Week (plus) In My Life: a New Baby! (monday/tuesday/wednesday) 153 Chapter 29 Confidence Is A magnet: It Will Draw People to You 156 Chapter 30 Keep Your Momentum Rolling: but Never Lose Control 159 Chapter 31 Is the Problem a Blip Or a Catastrophe? Expect Problems and Keep Moving Forward 163 Chapter 32 Reach Within to Rise Above: but Temper Your Reach with Reality 167 Chapter 33 Concentrate on the Target, Not on the Weapon: Focus On What Matters Most 171 Appendix A The Trump Organization At a Glance 175 Appendix B The Trump Store 181 Index 183