- Inbunden (Hardback)
- Antal sidor
- John Wiley & Sons Ltd
- 234 x 160 x 25 mm
- Antal komponenter
- 660 g
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How to Change Mass Behaviour by Harnessing Our True Nature
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Fler böcker av Mark Earls
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"Earls has a beguiling and an irrepressible intellectual curiosity, so the book becomes a very enjoyable and allusive compendium..." (The Guardian, March 2007) "Bold in its conception and engaging in execution, offers the most radical new theory of consumer behaviour in a generation" (Gulf Business, March 2007) "...brain-stretching stuff, looking at economic patterns, investment history and behavioural psychology to help the reader become a shrewder investigator." (Securities and Investment Review, March 2007) "It will change the way you think about marketing. It will also change the way you think about yourself." (Marketing Direct, November 2007) "...entertaining and thought-provoking" Brand Strategy June 2008
Bloggat om Herd
Mark Earls is one of the world's foremost communications practitioners and a leading thinker about brands, marketing and consumer behaviour. He has been described variously as 'one of the Advertising scene's foremost contrarians" and 'the Christopher Hitchens of advertising and marketing'. But mostly he just refuses to accept received wisdom and is determined to make us all think a bit harder to get better results. He has held senior positions in some of the largest and most influential communications companies in the world - his last job was as chair of Ogilvy's Global Planning Council, prior to which he was Planning Director at the revolutionary St. Luke's Communications. His work has regularly won awards from his peers and is considered by many to be amongst the most influential being written today. His first book, Welcome to the Creative Age, was widely read and discussed and has been translated into several languages. Mark is in much demand as conference speaker around the world - in recent years he has spoken in the UK, USA, Argentina, France, Estonia, Sweden, Denmark, Finland and Spain. He lives in North London but dreams of tight lines, off-drives and sunnier climes.
Dedication. Foreword by Russell Davies. Acknowledgements. Introduction. Part One: A 'We-Species' with an illusion of 'I'. 1: The Super-Social Ape. 2: The Illusion of 'I'. 3: 'I' vs. 'Us'. Part Two: The Seven Principles of Herd Marketing. 4: Key Principle No. 1: Interaction. 5: Key Principle No. 2: Infl uence. 6: Key Principle No. 3: Us-Talk. 7: Key Principle No. 4: Just Believe. 8: Key Principle No. 5: (Re-)Light the Fire. 9: Key Principle No. 6: Co-Creativity. 10: Key Principle No. 7: Letting Go. Part Three: Making Sense of the Herd. 11: Conclusions. Postscript. And it's goodnight from him ... Endnotes. Index.