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Landing Page Tuning: The Definitive Guide to Testing and Optimizing for Conversionsav Tim Ash
SlutsåldHow much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, youll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks, gaining insight on customer decision-making, uncovering problems with your page and deciding which elements to test, developing an action plan, and avoiding common pitfalls. Includes a companion website and a detailed review of the Google Website Optimizer tool.
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Fler böcker av Tim Ash
Rich Page, Tim Ash, Maura Ginty
A fully updated guide to making your landing pages profitable Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page ...
Understand what makes us human! Unleash Your Primal Brain is about the commonalities all 8,000,000,000 people on earth share. Our ancestors were molded by ruthless survival pressures from the earliest days of life on the planet. Adaptations which ...
Tim Ash is a recognized expert in the field of landing page optimization. He is the president of SiteTuners.com, a company that improves the conversion rates of website landing pages through state-of-the-art scientific testing. Tim has spoken internationally at such industry events as Search Engine Strategies, PC Expo, the Affiliate Summit, and Internet World. Visit Tim's book site at LandingPageOptimizationBook.com
Part I: Background.
Chapter 1: Setting the Stage.
Chapter 2: Understanding Your Landing Pages.
Chapter 3: Understanding Your Audience.
Chapter 4: Understanding The Decision Process.
Part II: What and How to Tune.
Chapter 5: Why Your Site Is Not Perfect.
Chapter 6: Selecting Elements to Tune.
Chapter 7: The Math of Tuning.
Chapter 8: Tuning Methods.
Part III: Getting It Done.
Chapter 9: Assembling the Team and Getting Buy-in.
Chapter 10: Developing Your Action Plan.
Chapter 11: Avoiding the Pitfalls.
Appendix A: A Closer Look at the Google Website Optimizer.