The Easy, Non-Technical Approach to Search Engine Marketing
De som köpt den här boken har ofta också köpt Slow Productivity av Cal Newport (häftad).
Köp båda 2 för 384 krTo be successful in business you must be able to attract the right clients and persuade them to buy. However, on the internet, people only see what the search engines direct them to and the competition for those top spots is fierce. So how do you ...
"...shows how to position your business front and centre when prospects are searching online for solutions you can provide." (Globe and Mail, April 2009)
Heather Lutze is a nationally recognized Internet marketing speaker and consultant on search strategies. She has more than ten years of hands-on management experience in pay per click, search engine optimization, and landing page testing. She is also the founder of Lutze Consulting, a search marketing agency that helps companies improve their results and increase sales through paid search and organic search optimization.
Foreword. Introduction. Who This Book Is For. How This Book Is Different. The Secret Agent Pen Epiphany. About The Author. Chapter 1. The Basics. Chapter 2. First Things First. Chapter 3. How People Search, Shop and Buy Online. Chapter 4. The Art of the Keyword. Chapter 5. Keyword Alignment on the Path to Purchase. Chapter 6. The Keyword Discovery Process. Chapter 7. Grouping & Theming To Complete Your Keyword List. Chapter 8. Location, Location, Location. Chapter 9. Seasonality. Chapter 10. Writing Your Ad Text. Chapter 11. After The Click. Chapter 12. Bidding and Budgeting. Chapter 13. Account Deployment. Chapter 14. The Care and Feeding of Your Search Marketing Campaign. Chapter 15. Hiring Help. Chapter 16. SEO. Appendix I. The Top Five Errors To Avoid. Appendix II. PPC Keyword Bidding - The Experts Weigh In. Appendix III. Launch Checklist. Appendix IV. Resources.