- Format
- Inbunden (Hardback)
- Språk
- Engelska
- Antal sidor
- 272
- Utgivningsdatum
- 2010-04-16
- Upplaga
- 1
- Förlag
- John Wiley & Sons Inc
- Medarbetare
- Scott, David Meerman (foreword)
- Illustrationer
- Illustrations
- Dimensioner
- 244 x 143 x 25 mm
- Vikt
- Antal komponenter
- 1
- ISBN
- 9780470583784
- 436 g
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Artificial Intelligence for Marketing
Jim Sterne
A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach y...
Övrig information
Jim Sterne produced the world's first "Marketing on the Internet" seminar series in 1994. Today, Sterne is an internationally known speaker on digital marketing and customer interaction and aconsultant to Fortune 500 companies and Internet entrepreneurs. He is founder of the eMetrics Marketing Optimization Summit and cofounder of the Web Analytics Association. For more information, please visit JimSterne.com.
Innehållsförteckning
Foreword. Acknowledgments. Introduction: Getting Started-Understanding the Ground Rules. Chapter 1 Getting Focused-Identifying Goals. Chapter 2 Getting Attention-Reaching Your Audience. Chapter 3 Getting Respect-Identifying Influence. Chapter 4 Getting Emotional-Recognizing Sentiment. Chapter 5 Getting Response-Triggering Action. Chapter 6 Getting the Message-Hearing the Conversation. Chapter 7 Getting Results-Driving Business Outcomes. Chapter 8 Getting Buy-In-Convincing Your Colleagues. Chapter 9 Getting Ahead-Seeing the Future. Appendix: Resources. Index.