De som köpt den här boken har ofta också köpt Slow Productivity av Cal Newport (häftad).
Köp båda 2 för 394 kr"This is a savvy quick read that provides all the fundamentals of success for an online business. Comm seeks to provide the exact tools for making an online business a "money button" in the immediate technology world and business climate. He's especially tuned in to the profit points of social networking, blogging and message boards - all hot routes to getting a business attention. A chapter of several case studies showcases all his tactics." (Book News Inc, November 2010)
JOEL COMM is an entrepreneur, bestselling author, public speaker, social media evangelist, and mobile marketing innovator. The leading authority on new media marketing tactics, Joels current specialty is using social media such as Facebook and Twitter to help companies market their brand. He has also created top-ranked mobile apps, including the most talked about iPhone app of all time. Not just another social media expert, Joel has been building profitable and cutting-edge Internet ventures since 1995. He is the author of The AdSense Code, Click Here to Order: Stories of the Worlds Most Successful Internet Marketing Entrepreneurs, and Twitter Power. Joel lives with his family in Loveland, Colorado. Visit www.joelcomm.com for more information.
Foreword ix IntroductionCreating Your Personal KaChing Button xi Chapter 1 The New Web OrderHow the Internet Has Brought Opportunity to Everybody 1 So, Just How Easy is It to Begin Building a Web Site? 4 From Blogging to KaChing 8 Chapter 2 Your Uniqueness Equals Cash 13 Choosing Your Niche 15 The Value of Your NicheHow Keywording Can Boost the Price of Your Passion 20 Niches are Nice, but Micro-Niches Create Nicer KaChings 23 Youre Not That UniqueBuilding Your Community 25 The Seven Keys to Success 29 Chapter 3 Content is Not King . . . It is KaChing! 38 You Dont Have to Be a Writer to Write Valuable Content 39 Seven Content Types that Go KaChing 42 Its Not Just What You Say, Its How You Say It 51 Ghost and Guest Writers 51 Turning Your Content into KaChing 53 Chapter 4 Information ProductsSelling Your Knowledge 83 Creating Killer Ideas for Your Information Products 86 Creating the Product 90 Writing Copy that Sells 106 Recruiting Your Affiliate Sales Team 110 Add a Shopping Cart to Your Site 113 The Big Launch! 114 Chapter 5 Earning from Affiliate Programs 123 So, What Exactly is an Affiliate? 125 Choosing Merchants That Match Your Market 126 Choosing the Products that People Want 130 Strategies for Affiliate Success 133 What The FTCs Guidelines Means for Affiliates 153 Chapter 6 Membership SitesTurning Your Internet Business into a Passive Revenue Machine 159 What is a Membership Site? 160 What Do Online Membership Sites Have to Offer? 161 Pricing Your Membership: How Much is Too Much? 165 Creating Your Membership Site the Easy Way 167 Chapter 7 Coaching Programs 174 What is Coaching? 175 Strategies for Branding 177 How to Do PR for Mass Impact 183 Getting Started: Low-End Coaching 191 Kicking It Up: High-End Coaching 195 Chapter 8 Case Studies 200 Content Sites 201 Affiliate-Supported Sites 208 Information Products 211 Subscription Sites 215 Branding 216 Coaching 218 Conclusion 220 Other books by Joel Comm 223 Index 225