Welcome to the Creative Age (inbunden)
Format
Inbunden (Hardback)
Språk
Engelska
Antal sidor
288
Utgivningsdatum
2002-06-01
Upplaga
1
Förlag
John Wiley & Sons Ltd
Medarbetare
Earls
Illustratör/Fotograf
index endnotes
Illustrationer
Ill.
Dimensioner
240 x 165 x 20 mm
Vikt
560 g
Antal komponenter
1
Komponenter
52:B&W 6.14 x 9.21in or 234 x 156mm (Royal 8vo) Case Laminate on White w/Gloss Lam
ISBN
9780470844991
Welcome to the Creative Age (inbunden)

Welcome to the Creative Age

Bananas,Business and the Death of Marketing

Inbunden Engelska, 2002-06-01
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This text provides a blueprint for the different way of thinking about business: what the big ideas are and how to implement them in the workplace. Here, Earls puts forward a set of ideas and practices built around the notion of creativity.
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Recensioner i media

... Using ingeniously insightful witty examples, mark Earls embarks on a radical and comprehensive critique of the fundamental principles of business and marketing... (Marketing Business, September 2002) ...a highly entertaining and thought-provoking denunciation of what's gone wrong with marketing...Mark's easy-flowing writing style will encourage you to try to spend the evening reading it at one sitting... (www theidm.com 4 November 2002) ...anyone interested in our industry (marketing), and the society we help to create, should read this book... (Research Magazine, February 2003)

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Övrig information

MARK EARLS is Executive Group Planning Director at Ogilvy London - the UK's largest communications group. Prior to this, he worked at St. Luke's and a number of other London Ad agencies. Mark is a frequent public speaker and has presented papers on his field of expertise around the world and judged a number of awards competitions. He edited the 1999 APG Creative Planning Awards case studies. He has been vice chair of the UK Account Planning Group and sat on the DTI Foresight Panel for Information, Technology and Communication. Andrew Jaffe, chair of the US Clio Awards described to Mark as 'one of the London Advertising scene's foremost contrarians'. Mark lives in North London but dreams of tight lines, off-drives and sunnier climes.

Innehållsförteckning

Foreword by Adam Morgan. Acknowledgements. Introduction: Bananas at Dawn. Creativity Is Our Inheritance. The Glorious Revolution. Tsunami. Who and How We Are. Ideas, Ideas, Ideas. All that You Can't Leave Behind (but must). How to Have a Creative Age Idea. Interventions - It is What You Do ... Advertising is Not Communication. The Shared Enterprise - Putting Purpose-ideas at the Heart of Business. A Place You Want to Work in. Us - Together. Postscript. Endnotes. Index.