- Inbunden (Hardback)
- Antal sidor
- John Wiley & Sons Ltd
- index endnotes
- 240 x 165 x 20 mm
- Antal komponenter
- 52:B&W 6.14 x 9.21in or 234 x 156mm (Royal 8vo) Case Laminate on White w/Gloss Lam
- 560 g
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Welcome to the Creative Age
Bananas,Business and the Death of Marketing
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Fler böcker av Mark Earls
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... Using ingeniously insightful witty examples, mark Earls embarks on a radical and comprehensive critique of the fundamental principles of business and marketing... (Marketing Business, September 2002) ...a highly entertaining and thought-provoking denunciation of what's gone wrong with marketing...Mark's easy-flowing writing style will encourage you to try to spend the evening reading it at one sitting... (www theidm.com 4 November 2002) ...anyone interested in our industry (marketing), and the society we help to create, should read this book... (Research Magazine, February 2003)
Bloggat om Welcome to the Creative Age
MARK EARLS is Executive Group Planning Director at Ogilvy London - the UK's largest communications group. Prior to this, he worked at St. Luke's and a number of other London Ad agencies. Mark is a frequent public speaker and has presented papers on his field of expertise around the world and judged a number of awards competitions. He edited the 1999 APG Creative Planning Awards case studies. He has been vice chair of the UK Account Planning Group and sat on the DTI Foresight Panel for Information, Technology and Communication. Andrew Jaffe, chair of the US Clio Awards described to Mark as 'one of the London Advertising scene's foremost contrarians'. Mark lives in North London but dreams of tight lines, off-drives and sunnier climes.
Foreword by Adam Morgan. Acknowledgements. Introduction: Bananas at Dawn. Creativity Is Our Inheritance. The Glorious Revolution. Tsunami. Who and How We Are. Ideas, Ideas, Ideas. All that You Can't Leave Behind (but must). How to Have a Creative Age Idea. Interventions - It is What You Do ... Advertising is Not Communication. The Shared Enterprise - Putting Purpose-ideas at the Heart of Business. A Place You Want to Work in. Us - Together. Postscript. Endnotes. Index.