- Format
- E-bok
- Filformat
-
PDF med Adobe-kryptering
Om Adobe-krypteringPDF-böcker lämpar sig inte för läsning på små skärmar, t ex mobiler. - Nedladdning
- Kan laddas ned under 24 månader, dock max 3 gånger.
- Språk
- Engelska
- Antal sidor
- 256
- Utgivningsdatum
- 2003-03-28
- Förlag
- Wiley
- ISBN
- 9780470855584
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Powers of Persuasion
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During much of the second half of the 20th century advertising in Britain led the world. Powers of Persuasion tells the story of this dynamic, exhilarating era, with pen portraits of the personalities involved, anecdotes, and case histories - writ...
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Advertising: A Very Short Introduction
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Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations ar...