Chasing the Monster Idea (inbunden)
Inbunden (Hardback)
Antal sidor
John Wiley & Sons Ltd
, colour illustrations
228 x 139 x 25 mm
344 g
Antal komponenter
Chasing the Monster Idea (inbunden)

Chasing the Monster Idea

The Marketer's Almanac for Predicting Idea Epicness

Inbunden Engelska, 2011-02-11


The latest from the author of the bestselling Caffeine for the Creative Mind How do you develop solutions that rock? Ones that surpass their initial purpose and grab an industry by its throat, turn interested parties into concept evangelists, and influence behaviors and alter perceptions? Read Chasing the Idea Monster and find out. This fun and insightful book sorts out the hallmarks of a monstrous idea by providing the author's "idea measurement" tools in the form of seven primary questions to gauge the potential of any idea. These seven questions are supported by real-world examples of ideas that succeeded in winning over their audience, as well as those that ignored the measurement and failed miserably. Features warnings and anecdotes from some of the world's most prominent creatives, marketing teams, and business professionals A proven method for determining if an idea will be a "big idea," or else will die a painful death Author is a respected industry expert whose Caffeine for the Creative Mind successfully reached an audience both in the creative community and beyond Want to get a better sense of what makes a successful idea, and how yours measures up? Start Chasing the Idea Monster and scoring big creative wins today!
Visa hela texten


Har du läst boken? Sätt ditt betyg »

Fler böcker av Stefan Mumaw

  • Creative Boot Camp 30-Day Booster Pack

    Stefan Mumaw

    You've completed the Creative Boot Camp training program, surviving 30 days of creativity exercises designed to present fun, engaging opportunities for creative problem solving. Through this practice, you developed skills that you use every day by...

  • Caffeine for the Creative Team

    Stefan Mumaw, Wendy Lee Oldfield

    Brainstorming...In your office, your school or your group, it may have already become a bad word. You're charged with generating a great idea the next big thing... the perfect concept. But you only have a limited amount of time, and you have to do...

Övrig information

STEFAN MUMAW is cofounder and Creative Director for Reign, a boutique advertising agency that has worked with clients such as Johnson & Johnson, Silpada, Coca-Cola, and Sony. He is the author of four other books, including the bestseller Caffeine for the Creative Mind.


"I have an idea." "Does it evoke an emotional response?" "Does it create an experience?" "Does it entertain?" "Is it novel?" "Is it authentic?" "Does it tell a story?" "Does it scare you?" The Aftermath. Acknowledgments. Notes. Index