- Inbunden (Hardback)
- Antal sidor
- 3rd Edition
- John Wiley & Sons Inc
- 236 x 160 x 25 mm
- Antal komponenter
- xx, 297 p. :
- 560 g
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The Consultant's Guide to Proprosal Writing
How to Satisfy Your Clients and Double Your Income
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HERMAN HOLTZ is one of America's leading authorities on consulting and the author of numerous bestselling books on consulting, sales, and marketing, including How to Succeed as an Independent Consultant and The Consultant's Guide to Winning Clients, both published by Wiley. He has been a consultant to IBM, GE, Dun & Bradstreet, and Chrysler, as well as numerous government agencies and nonprofits, including the EPA, OSHA, and the U.S. Postal Service.
An Orientation in Proposals. What It Takes to Write a Good Proposal. The Development of Effective Strategies. Some Basics of Sales and Marketing. Gathering Market Intelligence. In the Beginning. Program Design. Writing, Communication, and Persuasion. Special Presentation Guides and Strategies. Graphics. The Executive Summary (and Other Front Matter). Common Problems and Ideas for Solutions. Miscellaneous Important Information for Proposal Writing. Index.