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Köp båda 2 för 2438 krCATHY H. C. HSU, is Associate Professor in the Department of Hotel, Restaurant, and Institution Management and Dietetics at Kansas State University in Manhattan, Kansas. TOM POWERS, widely recognized for his pioneering work in hospitality education, is Professor Emeritus at the School of Hotel and Food Administration at the University of Guelph in Ontario, Canada.
Preface. Marketing--Everybody's Job. Hospitality Services. The Macro and Micro Environments of Hospitality Marketing. Market Segmentation and Targeting Marketing. Marketing Information and Research. Marketing Strategy. The Marketing Plan. The Hospitality Product. Place in Hospitality Marketing: Distribution. Place in Hospitality Marketing: Location. The Price of Hospitality. Marketing Communication: Advertising. Marketing Communication: Sales Promotion, Public Relations/Publicity, and Personal Selling. Marketing at the Unit Level. Index.