Kellogg on Strategy (inbunden)
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Format
Inbunden (Hardback)
Språk
Engelska
Antal sidor
240
Utgivningsdatum
2005-08-01
Upplaga
1
Förlag
John Wiley & Sons Inc
Medarbetare
Marciano, Sonia
Illustrationer
Illustrations
Dimensioner
235 x 158 x 20 mm
Vikt
440 g
Antal komponenter
1
ISBN
9780471478553

Kellogg on Strategy

Concepts, Tools, and Frameworks for Practitioners

av David Dranove, Sonia Marciano
Inbunden,  Engelska, 2005-08-01
238
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Written for business executives and MBA students, Kellogg on Strategy is a practical guide to choosing the right strategy for your business and applying it correctly. Rather than covering the basics of strategy, this expert guide shows you how to use strategy effectively so your business can succeed. You'll learn to analyze your current competitive position, develop the perfect strategy to match your goals, and apply that strategy thoughtfully and effectively. Inside, you'll find expert guidance on: * Measuring your firm's competitive advantage * Analyzing opportunities and threats in your industry * Responding to a competitor's strategy and pricing * Coping with entry into new markets * Positioning your firm against the competition * Developing a sustainable, long-term competitive advantage * And much more
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David Dranove, Sonia Marciano

Övrig information

DAVID DRANOVE is the Walter McNerney Distinguished Professor of Health Industry Management and Professor of Management and Strategy at the Kellogg Graduate School of Management. He is also the former chair of the Department of Management and Strategy at the Kellogg School. Widely published in a number of business journals, he is also the coauthor of Economics of Strategy, from Wiley. SONIA MARCIANO is Institute Fellow and Senior Lecturer at The Institute for Strategy and Competitiveness at the Harvard Business School. Previously, she was Clinical Professor of Management and Strategy at the Kellogg School and Adjunct Professor of Strategy at The University of Chicago.

Innehållsförteckning

Introduction. Chapter 1: Getting Ready to Do Strategy. Chapter 2: B Minus C: Positioning Your Firm against the Competition. Chapter 3: Affirming Your Competitive Advantage: The Resources and Capabilities Audit. Chapter 4: Measuring Your Competitive Advantage: A Toolkit. Chapter 5: The Cancer of Competition: How to Diagnose It. Chapter 6: The Cancer of Competition: How to Cure It. Chapter 7: The Threat of Entry and How to Combat It. Chapter 8: How to Sustain Your Competitive Advantage. Chapter 9: Two Examples of Strategy in Action: Southwest Airlines and the Chicago Hospital Market. Index.

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