Starting and Building Your Catalog Sales Business (inbunden)
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Format
Inbunden (Hardback)
Språk
Engelska
Antal sidor
288
Utgivningsdatum
1990-07-01
Upplaga
1
Förlag
John Wiley & Sons Inc
Illustrationer
Ill.
Dimensioner
227 x 172 x 24 mm
Vikt
631 g
Antal komponenter
1
Komponenter
xiii, 272 p. :
ISBN
9780471508168

Starting and Building Your Catalog Sales Business

Secrets for Success in One of Today's Fastest-Growing Businesses

av Herman Holtz
Inbunden,  Engelska, 1990-07-01
382
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Now--America's #1 marketer and consultant puts together the firstcomplete guide to catalog sales! Starting & Building YourCatalog Sales Business Some of America's best known and mostsuccessful businesses, such as Sears, Spiegel, L.L. Bean, andLands' End, are "catalog companies," earning a major percentage oftheir profits through catalog sales. If you're a business owner orentrepreneur, now you can do the same with the help of this book.Written by bestselling author Herman Holtz, Starting and BuildingYour Catalog Sales Business is a complete guide to catalog salesthat explains how to get started in and manage a catalog businessprofitably. Packed with anecdotes, worksheets, and examples drawnfrom successful catalog sales businesses, it explains: * The basics of direct-mail selling and catalog sales * The secrets to creating catalog copy that really sells * The essential elements in the catalog mailing--including how tocreate a strong sales letter and a user-friendly order form * How to choose and use the right mailing lists * Managing the two essentials of the catalog business: sales volumeand pricing
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Fler böcker av Herman Holtz

Övrig information

About the author HERMAN HOLTZ is one of America's leading consulting authorities and the author of numerous bestselling books on consulting, sales, and marketing, Including How to Succeed as an Independent Consultant, The Direct Marketer's Workbook, and The Consultant's Guide to Winning Clients.

Innehållsförteckning

What Is the "Catalog Sales" Business? A Few Starter Ideas. What to Sell: Finding the Right Line. Basics of Marketing. Marketing via Catalogs and Mail. Writing Catalog Copy that Sells. The Important and Necessary Elements in the Mailing. Mailing Lists: A Critical Necessity. Costing, Pricing, and Accounting. What It Takes to Succeed. Financing Your Future. Miscellaneous Aids to Success. Appendixes. References. Index.

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