The Business Plan Guide for Independent Consultants (häftad)
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Häftad (Paperback / softback)
Antal sidor
John Wiley & Sons Inc
black & white illustrations
230 x 155 x 16 mm
400 g
Antal komponenter
xi, 228 p. :
The Business Plan Guide for Independent Consultants (häftad)

The Business Plan Guide for Independent Consultants

Häftad Engelska, 1994-10-01
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At last, a complete business plan guide just for independent consultants! ...And who better to write it than North Americaa s #1 bestselling author on consulting? Unlike most general business plan books that focus on raising capital and applying for loans, this unique do--it--yourself guide concentrates on defining services and products. Written by Herman Holtz, the nationa s leading expert on making it as an independent consultant, it tells you everything you need to know to develop a realistic, workable business plan that prepares you for any contingency and helps guide your day--to--day decision making as your business flourishes and grows. Numerous illustrations and worksheets guide your every step and save you the drudgery of starting from scratch. This book covers all business planning topics of crucial concern to consultants, including: aeo Defining your products or services aeo Market research and sales strategies aeo Rate structures and income projections aeo Worksheets to help you create objectives and set goals aeo Sample business plan Includes the Authora s Disk to help you prepare your business plan, from defining your services and target market to estimating start--up costs, setting rates and consulting fees, and projecting income. Boilerplate contracts and letters of agreement are also provided.
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HERMAN HOLTZ is an all--time bestselling author on consulting whose books on the subject have sold in the hundreds of thousands of copies in the United States and abroad. His other books include How to Succeed as an Independent Consultant, The Consultanta s Guide to Proposal Writing, and The Consultanta s Guide to Winning Clients, all published by Wiley.


Why You Need a Business Plan. Mission Statements and Business Definitions. Start--Up Planning. Initial Commitments. Market Analysis. Analyzing and Qualifying Markets and Segments. The Marketing Plan. Planning the Presentations and Using the Tools. Zeroing in on Your Market. Rates and Pricing. The Financial Side of the Business. A Sample Business Plan. Appendix. Index.