HERMAN HOLTZ is an all-time bestselling author on consulting whose books on the subject have sold in the hundreds of thousands of copies in the United States and abroad. His other books include How to Succeed as an Independent Consultant, The Consultant's Guide to Proposal Writing, and The Consultant's Guide to Winning Clients, all published by Wiley.
Why You Need a Business Plan. Mission Statements and Business Definitions. Start-Up Planning. Initial Commitments. Market Analysis. Analyzing and Qualifying Markets and Segments. The Marketing Plan. Planning the Presentations and Using the Tools. Zeroing in on Your Market. Rates and Pricing. The Financial Side of the Business. A Sample Business Plan. Appendix. Index.