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- John Wiley & Sons Inc
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- 52:B&W 6.14 x 9.21in or 234 x 156mm (Royal 8vo) Case Laminate on White w/Gloss Lam
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Great Promo Pieces
Create Your Own Brochures, Broadsides, Ads, Flyers and Newsletters That Get Results
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Fler böcker av Herman R Holtz
Bloggat om Great Promo Pieces
HERMAN HOLTZ is one of America's leading authorities on consulting and the author of numerous bestselling books on consulting, sales, and marketing, including How to Succeed as an Independent Consultant and The Consultant's Guide to Winning Clients, both published by Wiley. He has been a consultant to IBM, GE, Dun & Bradstreet, and Chrysler, as well as numerous government agencies and nonprofits, including the EPA, OSHA, and the U.S. Postal Service.
Everyone Markets. Writing is the Common Denominator. The Typical Sales and Promotional Pieces. The Essentials of Persuasive Writing. Examples and Exercises: Advertising Copy. Examples and Exercises: Direct--mail Copy. Examples and Exercises: Newsletters. Illustrations. Editorial and Production Functions. Modern Technological Methods. Appendix. List of Figures.