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Format: Inbunden (Hardback)
Språk: Engelska
Antal sidor: 288
Utgivningsdatum: 2006-12-01
Upplaga: 1
Förlag: John Wiley & Sons Inc
Illustrationer: Illustrations
Dimensioner: 235 x 156 x 27 mm
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Antal komponenter: 1
Komponenter: 14:B&W 6 x 9 in or 229 x 152 mm Case Laminate on White w/Gloss Lam
ISBN: 9780471789765

Perfect Pitch

Name: Perfect Pitch
Price: 311.00 SEK
Availability: InStock
Rating: 4 (1 reviews)
Author: Jon Steel
ISBN: 9780471789765

The Art of Selling Ideas and Winning New Business

av Jon Steel

(1 röst)

Inbunden, Engelska, 2006-12-01

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A professional pitching coach for one of the worlds largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and donts and uses real-world examples to prove his points. If you make pitches for new business, this is the perfect book for you.

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Truth, Lies, and Advertising

Jon Steel

"Account planning exists for the sole purpose of creating advertising that truly connects with consumers. While many in the industry are still dissecting consumer behavior, extrapolating demographic trends, developing complex behavioral model...

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"...pitching is a necessary evil, and here Steel dispenses his wisdom on how to come through the other side" (The Drum, October 17th 2008)

JON STEEL is an accidental advertising professional, a co-creator of the famous got milk? ad campaign, and the bestselling author of Truth, Lies, and Advertising: The Art of Account Planning, from Wiley. He is currently a new business and training consultant for WPP, one of the worlds largest marketing communication conglomerates. Among other awards, Steel has received eleven gold Effies from the American Marketing Association for Advertising Effectiveness, a David Ogilvy Gold Award, and a Blue Peter badge for a letter he wrote, at age ten, to the UKs most popular and enduring childrens television program.

Introduction: An Audience with Steve Jobs. Chapter 1. Presentation Crime: Why Most Presentations Fail. Chapter 2. Imperfect Pitch: The People of the State of California v. Orenthal James Simpson. Chapter 3. Bill Clinton, Johnnie Cochran, and a London Hooker: Learning from the Worlds Best Presenters. Chapter 4. Making Connections: Planning the Perfect Pitch. Chapter 5. Trevors Sledgehammer: Crating room for Thought. Chapter 6. We Will Fight them in the Boardroom: How to Run a Great Idea by Presenting it Badly. Chapter 7. Benign Dictatorship: Leading the Perfect Team Pitch. Chapter 8. The Pitch and Beyond: How to Leave the Client Wanting More. Chapter 9. The Perfect Pitch: Londons Winning bid for the 2012 Olympic Games. Acknowledgments. Bibliography. Index. About the Author.