Designing Interactive Strategy (häftad)
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Häftad (Paperback / softback)
Antal sidor
New ed
John Wiley & Sons Inc
Normann, Richard (ed.), Ramirez, Rafael (ed.)
index bibliog
bibliography, index
230 x 155 x 15 mm
280 g
Antal komponenter
2:B&W 6 x 9 in or 229 x 152 mm Perfect Bound on Creme w/Gloss Lam
Designing Interactive Strategy (häftad)

Designing Interactive Strategy

From Value Chain to Value Constellation

Häftad Engelska, 1998-07-01
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Strategy is the art of creating value. It provides frameworks, conceptual models, and governing ideas that allow a companya s managers to identify opportunities for bringing value to customers and for delivering that value at a profit. This book illustrates how new ways of creating value are being created by current global competition, changing markets, and new technologies. It shows how the focus of strategic analysis should not be the company or the industry, but the value--creating system itself, within which suppliers, business partners, allies, and customers work together to co--produce value.
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Richard Normann, SMG France. Rafael Ramirez is currently Professor of Management at HEC, the leading French business school. Dr Ramirez, who holds a PhD from the Wharton School, has extensive consulting experience, working with companies such as Hewlett-Packard, Nissan Europe, Shell International, Rockwool, Telespazio, Wartsila -NSD, and Sonera. He was the Managing Director of SMG France prior to joining HEC. Dr. Ramirez co-authored the Harvard Business Review lead article From Value Chain to Value Constellation, which was elected one of the ten most requested strategy reprints by the Review's readers. The follow-up book on value constellations, Designing Interactive Strategy, which he wrote with Richard Normann, has been widely translated. In 1998 he was elected 'individual member' of the Global Business Network.


THE HISTORICAL AND TECHNOLOGICAL DRIVING FORCES SHAPING BUSINESS TODAY. Competitive Dominance in the World of Business. Economies versus Sectors. The Microprocessor. VALUE CONSTELLATIONS. SECTION A: CO--PRODUCTION. What Is a Product? Density of Offerings and Value Creation. Examples of Co--Production. The Customera s Customer. What is a Business? Shifting Activities Among Actors: Reconfiguration. Innovative Co--Production Relationships. .SECTION B: OFFERINGS AND VALUE--CREATION LOGICS. The Micro Level----A First Look at Its Architecture. From Value Chain to Value Constellation. The Offering as Code Carrier. Leverage. Value--Creation Logics. Inherent Dimensions of Offerings. SECTION C: RECONFIGURATION. What is Reconfiguration? Why Reconfigure? Examples of Reconfiguration. The Need for Continuous Improvement: Reconfiguring as a Process. ILLUSTRATIVE CASES. Introduction. Example 1: IKEA and the a Whata . Example 2: Ryder System and the Reconfiguration of the Truck Leasing Industry and The a Whata . Example 3: Danish Pharmacists and their National Association and the a Howa . Example 4: The Compagnie Generale des Eaux and the Suez Lyonnaise des Eaux: the Whya . References. Glossary. Index.