Creative Advertising: Ideas & Techniques from the World's Best Campaigns, New Editon, New Campaigns (häftad)
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Format
Häftad (Paperback)
Språk
Engelska
Antal sidor
253
Utgivningsdatum
2008-05-01
Upplaga
Rev ed
Förlag
THAMES & HUDSON
Illustratör/Fotograf
Illustrations
Illustrationer
Illustrations (chiefly col.)
Dimensioner
286 x 250 x 20 mm
Vikt
1440 g
Antal komponenter
1
ISBN
9780500287330
Creative Advertising: Ideas & Techniques from the World's Best Campaigns, New Editon, New Campaigns (häftad)

Creative Advertising: Ideas & Techniques from the World's Best Campaigns, New Editon, New Campaigns

Ideas and Techniques from the World's Best Campaigns

Häftad Engelska, 2008-05-01
439
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What makes an advertisement hard-hitting and memorable? Unravelling the creative processes behind some of the most effective campaigns of recent years, this new edition of Creative Advertising showcases over 200 examples of international advertising from a wide range of media. All brilliantly demonstrate a fascinating range of approaches, including ways of visualizing concepts, the art of illusion and paradox, the use of metaphor and analogy, and the deployment of shock tactics and humour. Entertaining and inspirational, this remains a vital book for all designers, art directors, copywriters and students of advertising in fact, for anyone who makes a living from good ideas and for whom creativity is the key qualification.
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Övrig information

Mario Pricken is a creative director and direct marketing consultant who trains creative teams from advertising agencies and marketing departments.

Innehållsförteckning

Part 1
DreamTeam: A Framework for Great Creative Performance

Part 2
The KickStart Catalogue: Finding Ideas that Communicate

Part 3
Copy with Punch: Using Wit and Humour

Part 4
Classic Creative Techniques

Part 5
Visualization: Movies in your Mind