Turning Intelligence into Magic
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Köp båda 2 för 495 krCreativity isnt an occupation, its a preoccupation. It is at the very core of what makes us human. Its also a fundamental challenge that everyone faces in the modern world, be they in business, in education or a struggling artist or musician. Bein...
This book describes patterns of behavior that collectively allow universities to exchange knowledge more effectively with industry, accelerate innovation and eventually contribute to economic development. These are based on the effective practices...
'Knowledgeable, opinionated, easy to read and intelligible even to people who dont think they know about creativity"' - Campaign 'Engaging, smart and enjoyably contentious' - Time Out
John Hegarty is one of the worlds most famous advertising creatives. Founding Creative Partner of Bartle Bogle Hegarty (BBH), he has received, among other awards, the D&AD Presidents Award for outstanding achievement and the International Clio Award. He is a member of The One Club of the New York Creative Hall of Fame.