Trade Marks and Brands
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Format
Inbunden (Hardback)
Språk
Engelska
Serie
Cambridge Intellectual Property and Information Law (del 10)
Antal sidor
472
Utgivningsdatum
2008-06-12
Förlag
Cambridge University Press
Medarbetare
Ginsburg, Jane C. (Columbia University, New York) (red.)
Dimensioner
235 x 155 x 30 mm
Vikt
900 g
ISBN
9780521889650

Trade Marks and Brands

An Interdisciplinary Critique

Inbunden,  Engelska, 2008-06-12
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Developments in trade marks law have called into question a variety of basic features, as well as bolder extensions, of legal protection. Other disciplines can help us think about fundamental issues such as: what is a trade mark? What does it do? What should be the scope of its protection? This volume assembles essays examining trade marks and brands from a multiplicity of fields: from business history, marketing, linguistics, legal history, philosophy, sociology and geography. Each chapter pairs lawyers' and non-lawyers' perspectives, so that each commentator addresses and critiques his or her counterpart's analysis. The perspectives of non-legal fields are intended to enrich legal academics' and practitioners' reflections about trade marks, and to expose lawyers, judges and policy-makers to ideas, concepts and methods that could prove to be of particular importance in the development of positive law.
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